Social Media Specialist

McBride Homes is seeking a dynamic and experienced Social Media Specialist to join our Marketing team. McBride is Missouri's largest homebuilder and an industry leader in residential new home construction. We have built over 40,000 homes across the St. Louis area and have been in business for nearly 80 years.

The Social Media Specialist will lead our brand presence across all major platforms - Instagram, TikTok, Facebook, LinkedIn, and YouTube. This role is ideal for a data-driven creative who thrives on building community, telling engaging stories, and driving measurable results through social media strategy and influence partnerships.

At McBride we work hard but also have great company perks. McBride offers competitive compensation, outstanding medical benefits, 401(k) plan with matching contribution, paid vacation, and many company outings!

Top Reasons To Work With Us

• Great company culture
• Onsite fitness center
• Dominant market leader
• State-of-the-art software and technology
  
  

Salary: $100,000 annual, and a discretionary bonus program

Key Responsibilities

• Develop, execute, and optimize content strategies across all social media platforms to increase brand awareness, engagement, and lead generation.
• Manage day-to-day posting, community engagement, and brand reputation across platforms.
• Create and manage paid social campaigns using Meta Business Suite and TikTok Ads Manager.
• Collaborate with the Content Creators and marketing teams to produce visually compelling content aligned with McBride's brand voice and campaign goals.
• Analyze performance metrics, prepare monthly reports, and provide insights to improve reach, engagement, and conversions.
• Identify, negotiate, and manage partnerships with local influencers to amplify brand reach and authenticity.
• Stay ahead of social media trends, platform updates, and algorithm changes to keep McBride Homes at the forefront of digital innovation.
• Maintain consistent brand voice and messaging across all channels.
  
  

Key Metrics for Success

• Engagement Rate: Sustained growth and above-industry average interaction across all platforms.
• Follower Growth: Steady month-over-month increase in qualified followers and community size.
• Video Views: Consistent increase in short-form and long-form video reach across TikTok, Reels, and YouTube.
• Consistent Content Output: Reliable content calendar with regular posting cadence and campaign alignment.
• High Response to DMs: Timely, friendly, and effective engagement with followers and prospects.
• Influencer Collaboration: Active and productive partnerships with local influencers, including measurable ROI.
• Customer-Created Posts: Growth in organic brand mentions and user-generated content from homeowners and fans.
  
  

Qualifications

• 5–7 years of professional experience in social media management, preferably in real estate, lifestyle, or consumer brands.
• Demonstrated success growing followers and engagement across multiple platforms.
• Proven experience managing influencer partnerships and outreach.
• Strong understanding of paid social media strategy, analytics, and performance optimization.
• Excellent writing, communication, and organizational skills.
• Required Certifications:
• Meta Certified Marketing Science Professional or Meta Media Buying Professional
• TikTok Creative and Ads Manager Certification
  

Preferred Skills

• Experience in video editing, short-form content creation, and storytelling for TikTok and Reels.
• Familiarity with HubSpot, Sprout Social, or similar marketing automation and analytics tools
• A creative eye for photography, lifestyle content, and branded visuals.
  
  

McBride is an equal opportunity employer.