What are the responsibilities and job description for the Brand Trust Specialist position at McBride Homes?
McBride Homes has an exciting opportunity for a Brand Trust Specialist to join our Marketing team. McBride is Missouri's largest homebuilder and an industry leader in residential new home construction. We have built over 40,000 homes across the St. Louis area and have been in business for nearly 80 years.
The Brand Trust Specialist is responsible for managing, protecting, and growing McBride Homes' online reputation. This role will focus on daily review monitoring, timely responses, and creative campaigns that generate positive homeowner engagement and measurable reputation growth. With tangible goals and trackable results, this position plays a key role in strengthening the trust and credibility of the McBride brand across all audiences - homeowners, prospects, and trade partners.
Top Reasons To Work With Us
Key Responsibilities
The Brand Trust Specialist is responsible for managing, protecting, and growing McBride Homes' online reputation. This role will focus on daily review monitoring, timely responses, and creative campaigns that generate positive homeowner engagement and measurable reputation growth. With tangible goals and trackable results, this position plays a key role in strengthening the trust and credibility of the McBride brand across all audiences - homeowners, prospects, and trade partners.
Top Reasons To Work With Us
- Great company culture
- Onsite fitness center
- Dominant market leader
- State-of-the-art software and technology
Key Responsibilities
- Monitor & Respond: Oversee and respond to all online reviews across Google, BBB, Facebook, Yelp, and other key platforms - ensuring every buyer receives a timely, professional, and personalized response.
- AI & Review Tools: Leverage AI monitoring tools and reporting dashboards to identify new review sources, sentiment trends, and opportunities for engagement.
- Positive Engagement Campaigns: Develop and launch creative, easy-to-execute campaigns that incentivize satisfied homeowners to share positive experiences and testimonials.
- Tangible Results: Drive consistent and measurable growth in positive online sentiment, with a focus on key metrics including:
- Weighted average online rating
- Monthly review volume ( 30% YoY / goal: 50 new reviews per month)
- Instant response time to all reviews
- Total testimonial stories captured
- Testimonial Collection: Work with content creators to interview and develop homeowners and trade partner testimonial stories highlighting the McBride journey, quality, and excitement of new homeownership.
- Customer Journey Storytelling: Work closely with marketing and sales to identify customers at key stages of the journey - from contract to closing - to capture authentic, emotionally driven stories.
- Reputation Reporting: Maintain dashboards and provide monthly performance summaries on review trends, sentiment, and impact on brand perception.
- Cross-Team Collaboration: Partner with the Quality Assurance, Customer Service, and Construction teams to address recurring feedback themes and strengthen McBride's reputation for quality.
- Weighted Average Online Rating
- Monthly Review Volume ( 30% YoY / 50 reviews per month)
- 100% Buyer Response Rate
- 24-Hour Average Response Time
- New Testimonial Stories Captured Each Month
- Measurable Growth in Positive Sentiment Across All Channels
- 3–5 years of experience in marketing, communications, or reputation management.
- Proven experience driving review growth and customer engagement.
- Excellent writing and interpersonal skills with a customer-first mindset.
- Familiarity with AI monitoring tools, Google Business, BBB, and major review platforms.
- Highly organized, data-driven, and motivated by tangible results.
Salary : $65,000 - $75,000