Associate Influencer Strategist, Influencer

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for an Associate Influencer Strategist to join our growing team!

What You’ll Do:

As Associate Influencer Strategist you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency with a focus on CPG brands. You’ll be responsible for both contributions in all phases of the influence process for these programs/brands.  Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of brand owned social channels and influencer programming.

You are researching and identifying influencers for our programs, helping to review content to ensure it meets the briefs and helping to build out and populate client recaps showing off our incredible work. You’re expected to be tenacious

Who You Are:

• An expert in:
  • What and who is trending and applying that to influencer programming in both planned and real-time moments
  • How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments
• Creative and not a box checker
• A critical thinker who goes beyond the surface level
• Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
• Someone who thrives in fast-moving and collaborative environment
  
  • We have a one-team one dream approach; there is no “me” in team
• Exceptional problem-resolution skills, including the ability to think creatively and outside the box
  
  

What You’ll Do:

• Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
• Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
• Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:
  • Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
  • Manage and oversee influencer/partner integrations programs that speak to our brand’s targets and “make noise”
  • Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
  • Instrumental in the day-to-day management of collaborations and partnerships
  • Growth towards an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal scope guardrails and payment terms
  • Demonstrate program success via strong reporting and storytelling
  • Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
  • Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

Client Leadership:

• Support the team in a day-to-day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
• Build strong relationship that establishes trust with clients

Program Oversight & Management

• Design work plans for programs
• Ensure work output is the best it can be (of self and team members)
• Collaborate within integrated agency teams and with agency partners
• Problem-solve quickly when issues arise
• Demonstrate expertise in approval processes and legal requirements per individual client needs

Team Management

• Be motivational and inspiring, implementing ideas that help build culture
• Challenger of status quo
  
  

 What You’ll Bring:

• Experience in influencer marketing, CPG, food or spirits experience a plus
• Experience with tastemaker/influencer ID, negotiation, contracting and activation management
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.
• 2-3 years of experience
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Bachelor’s Degree
  
  

 What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $56K - $70K

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.