Marketing Director

About Us

Mazda & Kia of Fargo is one of the fastest-growing automotive groups in the region, representing two globally recognized brands with award-winning lineups and strong momentum in both traditional and electrified vehicles.

We are looking for a driven, creative, and strategic Marketing Director to elevate our dealership’s digital presence, customer engagement, and brand identity across multiple platforms. This is an opportunity for someone who thrives in a fast-paced environment and wants to build impactful campaigns that directly influence growth.

Position Overview

The Marketing Director will lead the dealership’s overall marketing strategy, digital content direction, branding initiatives, social media presence, advertising campaigns, and community engagement efforts.

This role requires a balance of:

• Creative vision
• Strategic thinking
• Content execution
• Performance analysis
• Brand development

The ideal candidate understands how to combine storytelling, analytics, and modern digital marketing to drive measurable results.

Responsibilities: Digital & Social Media Marketing

• Develop and execute marketing campaigns across:
• Facebook
• Instagram
• TikTok
• YouTube
• Google
• Email marketing platforms
• Maintain and grow dealership social media presence
• Create engaging content strategies that drive traffic, engagement, and lead generation

Content Creation

• Capture and produce photo and video content for:
• Vehicle inventory
• Promotions
• Events
• Staff spotlights
• Brand campaigns
• Collaborate with sales leadership to highlight inventory and dealership culture
• Help produce high-quality cinematic and short-form video content

Advertising & Branding

• Manage dealership advertising strategy and promotional campaigns
• Coordinate with third-party vendors and media partners
• Ensure branding consistency across all digital and physical platforms
• Analyze campaign performance and optimize based on data

Community & Event Marketing

• Organize and promote dealership events, sponsorships, and community partnerships
• Build relationships with local businesses, organizations, and influencers

Analytics & Reporting

• Track KPIs including:
• Lead generation
• Engagement metrics
• Website traffic
• Campaign ROI
• Provide regular reporting and strategic recommendations to leadership

QualificationsPreferred Experience

• Marketing, media, branding, or content creation experience
• Automotive marketing experience preferred, but not required
• Strong understanding of social media algorithms and digital advertising
• Experience with photo/video editing software such as:
• Adobe Creative Suite
• Premiere Pro
• Final Cut Pro
• Canva
• CapCut
• Familiarity with paid advertising platforms and campaign management

Ideal Candidate Traits

• Creative and self-motivated
• Strong communication skills
• Organized and detail-oriented
• Able to manage multiple projects simultaneously
• Comfortable working independently while collaborating with leadership
• Passion for branding, storytelling, and digital media

What We Offer

• Competitive compensation
• Growth opportunities
• Creative freedom
• Supportive team environment
• Opportunity to build and shape the dealership’s brand presence
• Access to exciting inventory and events for content creation

Why Join Mazda & Kia of Fargo?

We are building more than just a dealership. We are building a culture, a brand, and a customer experience that stands out in the market. If you are someone who wants the opportunity to make a real impact and grow something meaningful, we would love to hear from you.

Requirements:

• Valid driver’s license
• Accept a background check

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Opportunities for advancement
• Paid time off
• Paid training
• Referral program
• Vision insurance

Work Location: In person

Pay: $48,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $48,000 - $60,000