Digital Marketing Campaign Manager

The team member will be responsible for collaborating with the creative team and corporate merchants to plan and execute digital marketing campaigns for General Merchandise. Candidate is responsible for managing execution from media briefing through end-of-campaign wrap reporting and owns launch announcements to stakeholders and participating vendors (CPGs). Campaign investments and process workflow are managed through Salesforce.

Key responsibilities

Manage and own an End-to-End campaign execution process

Build and maintain strong strategic business partnerships and relationships with sales, clients, merchandising, and other cross functional partners.

Ensure all campaigns are executed with excellence and results are always communicated to clients in a timely manner.

Develop and drive consistency with processes to provide superior client support and escalate any feedback to internal stakeholders.

Evaluate KPI’s and optimize campaign performance using a data driven approach.

Qualifications:

Bachelor’s degree required. MBA preferred.

7 years of experience in a fast paced, analytical, and client facing role.

Advanced knowledge (3 years) of all aspects of digital advertising, media and/or publishing with an ability to layer that knowledge to produce meaningful insights and planning for our client's business objectives.

Seasoned in campaign process, managing timelines, delivery, dependencies, communication across teams.

Intermediate Skills with Microsoft Office products.

Strong collaborator and ability to build strategic and trusting client partnerships.

Strong track record of executing successful collaborations across internal and external teams with the purpose of achieving either client or internal business goals.

A history of critical thinking with an ability to tackle unique programs and projects with a positive and problem-solving mindset

Extensive experience and proven track record of selling, building, and executing annual plans.

Strong leadership, collaboration, and strategic skill sets based on previous experience.

Positive, people-oriented, and energetic attitude with a willingness to learn.

Retail experience is not required but is preferred.

Intermediate Skills with Salesforce.