What are the responsibilities and job description for the Growth Marketing Lead position at Maxima?
Maxima is the first agentic AI platform for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. Our founders have experience coming from both sides of the problem: from overseeing the finance org at Rubrik, to building month-end close systems at companies like Twitter and Netflix.
We recently raised our $41M seed series A funding, from top tier investors like Redpoint Ventures and Kleiner Perkins and are backed by finance leaders at companies such as Rippling, OpenAI, and Ramp.
The Role
We are hiring a Growth Marketing Lead to build and scale Maxima’s pipeline engine.
This is a hands-on, builder-operator role. You will own channels, run campaigns, build programs, and drive pipeline. You’ll set strategy, execute across multiple channels, and continuously test and iterate to find what works. We are looking for a generalist growth marketer with strong fundamentals across demand generation, marketing ops, and analytics, with deep expertise in at least one core area (paid acquisition, lifecycle/email, ABM, SEO, or CRO).
Our audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, skeptical of hype, and responsible for high-stakes financial workflows. Your job is to break into these accounts and generate pipeline through thoughtful, well-executed, multi-channel programs.
What You’ll Do
We have a clear ICP, strong product, and early traction. Now we need to build a repeatable demand engine that consistently generates pipeline.
Most companies either over-index on channels or over-index on systems. This role sits in the middle: owning channels, running campaigns, and driving pipeline, while working closely with GTM engineering to build a scalable foundation. This role will define how Maxima grows.
Why join us
We recently raised our $41M seed series A funding, from top tier investors like Redpoint Ventures and Kleiner Perkins and are backed by finance leaders at companies such as Rippling, OpenAI, and Ramp.
The Role
We are hiring a Growth Marketing Lead to build and scale Maxima’s pipeline engine.
This is a hands-on, builder-operator role. You will own channels, run campaigns, build programs, and drive pipeline. You’ll set strategy, execute across multiple channels, and continuously test and iterate to find what works. We are looking for a generalist growth marketer with strong fundamentals across demand generation, marketing ops, and analytics, with deep expertise in at least one core area (paid acquisition, lifecycle/email, ABM, SEO, or CRO).
Our audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, skeptical of hype, and responsible for high-stakes financial workflows. Your job is to break into these accounts and generate pipeline through thoughtful, well-executed, multi-channel programs.
What You’ll Do
- Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs
- Build and execute multi-channel demand generation campaigns targeting enterprise accounts
- Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
- Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
- Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences
- Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
- Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
- Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
- Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
- Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts
- 4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
- Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
- Experience owning pipeline and executing campaigns across multiple channels
- Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
- Comfortable working with data and systems, and partnering with RevOps / GTM engineering
- AI-native in your workflow and comfortable using modern marketing tools to execute faster and better
- High quality bar with strong taste and customer-first thinking
- Strong experimentation mindset: you test, learn, and iterate continuously
- Strategic and scrappy: you can set direction while also executing hands-on
- Organized and self-directed in an early-stage environment where you are building from zero
- Experience at an early- to growth-stage startup (not just executing against an established playbook)
- Experience building and running multi-channel demand generation programs
- Strong understanding of account-driven GTM and pipeline generation
- Experience managing paid campaigns and performance marketing channels
- Experience building and optimizing lifecycle / nurture programs
- Strong understanding of marketing ops fundamentals and campaign measurement
- Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned
- Experience selling to enterprise or finance / accounting personas
- Experience running ABM / ABX programs
- Experience working closely with sales on account-driven campaigns
- Experience with tools like HubSpot, Clay, and AI-native ABM stack
- Strong point of view on modern B2B demand generation and growth strategy
We have a clear ICP, strong product, and early traction. Now we need to build a repeatable demand engine that consistently generates pipeline.
Most companies either over-index on channels or over-index on systems. This role sits in the middle: owning channels, running campaigns, and driving pipeline, while working closely with GTM engineering to build a scalable foundation. This role will define how Maxima grows.
Why join us
- Impact from day 1: You’ll own and scale the demand generation engine.
- Autonomy: High-agency environment. Ship fast, iterate faster, and own results end-to-end.
- Join an AI-native company where AI is core to how we build and operate
- Competitive salary, equity, and benefits