Account Manager, Affiliate + Influencer

MUST APPLY VIA FORM TO BE CONSIDERED: https://forms.gle/bbijMaYKXaGPXcTi7

• Reports to – Director, Brand Strategy
• Location: Southern California/Los Angeles Hybrid
• Salary: $70,000 - $90,000 DOE
• Paid Time Off: Unlimited*
• Paid Sick Leave
• Eligible for Health/Dental Insurance

Role Overview

Maven Consulting is redefining how growing consumer brands approach modern public relations. Today’s PR landscape demands more than earned media — it depends on the tight integration of affiliate, influencer, and commerce-driven storytelling.

The Affiliate & Influencer Specialist leads this intersection.

You will manage end-to-end affiliate programs, identify and nurture creator partnerships, and integrate performance data into broader PR strategy across food, beverage, wellness, and lifestyle brands. You’ll collaborate closely with the PR, client strategy, and creative teams to ensure affiliate and influencer efforts not only fuel coverage — but drive measurable revenue, traffic, and trust.

Success in this role looks like:

• Highly engaged affiliate creator ecosystems
• Consistent revenue-driving activity across key platforms
• Strong partner relationships that support launches, seasonal campaigns, and brand moments
• Seamless integration between PR storylines and affiliate placement opportunities
• Proactive optimization, clean reporting, and always-on relationship building

Responsibilities BreakdownAffiliate Program Management 

• Own day-to-day management of affiliate programs across networks, prioritizing Impact (required), Amazon Associates/Creator, AWIN, and others
• Recruit, vet, and onboard affiliates, creators, publishers, and commerce editors aligned with each client's brand values and audience
• Optimize program structure, incentives, commission tiers, and product feeds
• Maintain product catalogs, codes, UTM links, landing pages, and tracking infrastructure
• Partner with earned-media team to support commerce coverage opportunities (Ranked Lists, “Best Of,” Gift Guides, Editor Picks)
• Run ongoing performance optimization — split testing offers, analyzing partner segments, and identifying top converters
• Monitor program health, fraud, attribution patterns, and quality of traffic

Influencer Partnership Management 

• Source and evaluate creators across TikTok, Instagram, YouTube, and emerging platforms
• Manage gifting, affiliate-driven partnerships, and paid influencer programs when applicable
• Build influencer pipelines around campaigns, launches, seasonal moments, and always-on storytelling
• Draft outreach messages, negotiate rates, manage scopes, and oversee content delivery.
• Collaborate with earned-media team to align creators with earned media moments
• Track content performance, link conversions, and long-term partner value

Campaign Collaboration Integration

• Integrate affiliate strategy into PR calendars, ensuring launch moments have the right partner and conversion support
• Work closely with PR managers to identify commerce “white space” and pitch-worthy affiliate angles
• Support seasonal campaigns (e.g., Holiday, New Year, Mother’s Day) with aligned affiliate/influencer strategies
• Provide strategic recommendations on how PR, influencer, and affiliate can work together to amplify impact

Analytics, Reporting & Optimization 

• Own weekly, monthly, and quarterly performance dashboards — analyzing ROI, traffic, conversion data, and partner tiers to drive strategic optimization and inform tactical pivots.
• Translate data into actionable insights for internal teams and clients, clearly articulating what worked, what didn’t, and recommended next steps.
• Monitor emerging trends in commerce content and creator behavior to proactively guide future strategy.
• Maintain strong relationships with top-performing creators, affiliates, and publishers — managing VIP lists, sharing new offers, and providing early access to product drops.
• Coordinate product sampling end-to-end, including tracking deliveries, receipts, and resulting content.
• Build and maintain an organized affiliate & creator database with outreach notes, performance tracking, and program status updates.

Qualifications

• 3–5 years managing affiliate programs for consumer brands — ideally across CPG, food & beverage, wellness, lifestyle, or beauty.
• Deep experience with Impact (required), including program setup, offer management, tracking troubleshooting, and performance optimization.
• Strong understanding of affiliate ecosystems across Impact, LTK, Amazon, Rakuten, AWIN, plus commerce editorial and publisher networks.
• Skilled in creator communication and relationship-building with affiliates, influencers, and editors.
• Proficient in performance analytics, attribution, and ROI storytelling — able to turn data into clear strategy.
• Excellent written communication for outreach, reporting, and partner-facing materials.
• Highly organized, proactive, and comfortable operating in a fast-paced agency environment, juggling multiple brands and categories.
• Familiarity with Shopify, Klaviyo, Google Analytics, link tracking tools, and integrating affiliate strategy with PR earned media.
• Strong storytelling instincts and understanding of TikTok creator culture and short-form content trends.

About Maven Consulting

Founded in 2020, Maven Consulting launched with a mission to rework the conversation, shift the approach, and ultimately change the outcome for growing brands looking to garner real results from a powerful PR strategy.

We’re not a traditional PR agency, and we’re not your in-house marketing team—but we operate with the energy of both. We work directly with passionate founders, savvy CMOs, and fast-growing startups to empower them with the strategy, systems, and support to do PR better, and move the needle with today’s modern consumer..

Explore the brands we work with: https://mavenconsultingco.com/buzz

Maven Consulting does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. Maven Consulting encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.