What are the responsibilities and job description for the Marketing Analyst position at Matlen Silver?
NO C2C only W2The contractor will have deep expertise in Adobe Workfront to support strategic initiatives within the Marketing Operations organization. This assignment will serve as the Workfront subject matter expert, partnering with cross-functional teams to design, implement, and optimize workflows that improve efficiency, reporting accuracy, and campaign delivery. The contractor will combine strong analytical skills with technical proficiency in Workfront administration, helping drive process improvements and ensuring best practices across the marketing organization.
Assignment Tasks:
Comments
Must Haves:
Comfortable with ambiguity, able to manage deliverables in a fast paced environment, strategic thinking, analytical skills, attention to detail, user support, experience with process flow improvements, solution architecture, cross functional collaboration, measurable insights, performance metrics, and optimization of technology and processes
Nice to Haves: Business support experience of AEM and Innervate, knowledge of full Martech stack ecosystems, Adobe Workfront experience, DAM experience, technology governance structure
Tools or Technology & level of expertise
Work Location:
Hybrid: prefer a candidate who would like to come into the office 1x per week but not required.
Assignment Tasks:
- Act as the primary Workfront expert, supporting intake, workflow design, reporting dashboards, and user adoption across marketing teams.
- Partner with stakeholders (Creative, Brand, Digital, Media, Product Marketing, etc.) to ensure alignment on campaign timelines, resource allocation, and deliverables.
- Define and maintain standards for project setup, job roles, groups, and naming conventions to ensure consistency and scalability.
- Collaborate with cross-functional teams to connect Workfront with other tools (e.g., DAM, CMS, analytics platforms) to optimize marketing operations.
- Develop, manage, and automate dashboards and reporting to track SLAs, capacity planning, and campaign performance.
- Conduct regular audits of Workfront usage and processes, identifying gaps, inefficiencies, and opportunities for continuous improvement.
Comments
Must Haves:
Comfortable with ambiguity, able to manage deliverables in a fast paced environment, strategic thinking, analytical skills, attention to detail, user support, experience with process flow improvements, solution architecture, cross functional collaboration, measurable insights, performance metrics, and optimization of technology and processes
Nice to Haves: Business support experience of AEM and Innervate, knowledge of full Martech stack ecosystems, Adobe Workfront experience, DAM experience, technology governance structure
Tools or Technology & level of expertise
- AEM Sites: Business support experience OR working user experience
- AEM Assets: Business support experience OR working user experience
- Innervate: Business support experience OR working user experience
- Adobe Workfront: Working knowledge nice to have
Work Location:
Hybrid: prefer a candidate who would like to come into the office 1x per week but not required.