Social Media & Marketing Coordinator (54991)

SOCIAL MEDIA & MARKETING COORDINATOR - Bridgewater Banquet & Conference Center

This position is responsible for managing content (artwork and text) for social media for all campuses of Bridgewater Banquet & Conference Center. For the candidate with the right experience additional marketing duties could be assigned.

Responsibilities:

• Using social media marketing tools to create and maintain the Bridgewater brand.
• Track and record marketing analytics data.
• Develop and implement social media strategies to increase awareness and engagement.
• Monitor social media channels for trends and make suggestions accordingly.
• Keep on top of Bridgewater’s calendar to ensure timely posting.
• Be accountable to responding to comments, DMs, etc in an incredibly timely manner.
• Be liaison for marketing partnerships.
• Collaborate with team to stay on budget.

Required Skills/Abilities:

• Bachelor’s degree in marketing, Advertising, or related field
• 5 years digital marketing experience; restaurant or retail a plus
• 2-3 years managing a social program.
• Proven success managing social channels through engagement and follower growth.
• Social media platform experience with understanding of various channels (e.g. Instagram, Facebook..etc)
• Paid Media and SEO experience is a plus.
• Self-starter with the ability to excel in a fast-paced environment.
• Graphic design: 1 year (Preferred)
• Proven work experience as a Social Media Coordinator or similar role.
• Knowledge of advertising principles and best practices for social media. Platforms.
• Excellent proofreading skills to ensure accurate and error-free content.
• Strong understanding of SEO principles to optimize social media content for search engines.
• Familiarity with Adobe Photoshop is a major plus · Ability to manage multiple social media accounts simultaneously.
• Strong written and verbal communication skills.
• Strong organizational and administrative skills.
• If you have graphic design skills this is a major advantage.
• Create social calendars aligning to brand calendar.
• Develop and execute social media content for Facebook, Instagram, and Twitter.
• Plan and manage social media budget.
• Create copy that aligns with brand voice for paid organic media.
• Engage with consumers on social media platforms through comments, likes, User-Generated-Content sharing, etc.
• Monitor and report on social performance and brand mentions via social listening.
• Direct customer feedback from social channels to appropriate internal team members
• Define social media KPIs and targets.
• Develop and execute influencer campaigns to complement local and national level marketing initiatives.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Flexible schedule
• Paid time off

This position could be full or part-time for the right candidate.  

Expected hours: 20 – 40 per week

EOE