What are the responsibilities and job description for the Regional Sales Manager position at MASTER TRADES GROUP?
Location: Southeast Region (Florida & Georgia)
Compensation: $160,000–$200,000 Base Salary Performance Bonus
Work Type: Full-Time
Travel: Approximately 50% Regional Travel
Master Trades Group is a leading residential services platform providing HVAC, plumbing, electrical, and sewer solutions through a growing portfolio of trusted local brands across the Southeast and Mid-Atlantic. We are focused on operational excellence, leadership development, customer experience, and long-term growth.
As we continue expanding throughout Florida and Georgia, we are seeking a high-impact Regional Sales Director to lead multi-trade sales performance, drive revenue growth, develop high-performing teams, and support operational excellence across multiple locations.
Why Join Our Team- Opportunity to lead multiple high-growth markets across the Southeast
- Executive visibility and strategic leadership exposure
- Competitive compensation performance-based bonus opportunity
- Ability to shape sales strategy, coaching culture, and operational performance
- Collaborative leadership environment focused on accountability and growth
- Career advancement within a rapidly expanding organization
- Full benefits package including medical, dental, vision, PTO, and 401(k)
The Regional Sales Manager is responsible for driving revenue growth, gross profit performance, and overall sales execution across HVAC, plumbing, electrical, sewer, replacement, and in-home sales operations throughout the Southeast region.
This role will oversee Sales Managers, Comfort Advisors, Sewer Sales Specialists, and in-home sales teams while partnering closely with Operations, Service, Installation, Call Center, Marketing, and Executive Leadership to improve KPIs, strengthen accountability, optimize sales processes, and create a high-performance culture.
The ideal candidate is a proven multi-location sales leader with strong residential home services experience, a deep understanding of in-home sales, and the ability to coach teams, improve close rates, and scale operational performance across multiple business lines.
What You’ll DoSales Leadership & Team Development- Lead, coach, and develop Sales Managers, Comfort Advisors, Sewer Sales Specialists, and sales support teams
- Conduct ride-alongs, field coaching, performance reviews, and leadership development sessions
- Build accountability and consistency across all regional sales teams
- Recruit, hire, onboard, and retain top-performing sales talent
- Foster a high-performance culture focused on customer experience, accountability, and results
- Drive HVAC, plumbing, sewer, and electrical revenue growth across the Southeast region
- Develop and execute regional sales strategies aligned with company growth objectives
- Improve replacement sales opportunities, lead conversion, and in-home sales effectiveness
- Partner cross-functionally with Operations, Marketing, Service, Installation, Dispatch, and Call Center teams to improve operational efficiency and customer experience
- Support sewer replacement, excavation, water line, and financing growth initiatives
Monitor and improve key sales performance metrics including:
- Sales close rate
- Average ticket
- Revenue per lead
- Financing penetration
- Lead conversion
- Booking percentages
- Maintenance-to-replacement conversion
- Sewer inspection conversion rates
- Gross profit performance
- Customer satisfaction metrics
- Standardize and improve sales workflows, customer consultation processes, and in-home presentation strategies
- Analyze sales performance, market trends, and operational data to identify opportunities for improvement
- Utilize CRM systems, dashboards, and reporting tools to drive decision-making and accountability
- Partner with leadership on forecasting, budgeting, and strategic growth initiatives
- 5 years of residential home services sales experience
- Strong leadership experience within HVAC, plumbing, electrical, sewer, or in-home sales environments
- Proven success leading high-performing sales teams across multiple locations
- Experience managing KPIs, revenue growth, profitability, and sales performance
- Strong coaching, leadership, and organizational development skills
- Experience conducting ride-alongs, field coaching, and performance management
- Strong understanding of:
- Residential replacement sales
- Sewer and excavation sales
- Customer financing programs
- In-home sales presentations
- Value-based selling techniques
- Excellent communication, analytical, and problem-solving abilities
- Proficiency with CRM systems, dashboards, Microsoft Office, and reporting tools
- Ability to travel regionally up to 50%
- Multi-location leadership experience within residential home services
- Experience with ServiceTitan or similar field service management software
- Experience leading HVAC, Plumbing, Electrical, and Sewer sales organizations simultaneously
- Bachelor’s degree in Business, Marketing, Management, or related field preferred
- Combination of office and field environments
- Frequent ride-alongs, branch visits, in-home sales observations, and leadership meetings
- Regional travel throughout Florida and Georgia required
- Competitive Base Salary Performance Bonus
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off & Holidays
- Company-Paid Life & Disability Coverage
- Leadership Development & Career Growth Opportunities
Salary : $160,000 - $200,000