Content Creator

Massanutten Resort

Job Summary

The Content Creator is responsible for producing engaging, on-brand video and multimedia content that tells the Massanutten Resort story and drives guest engagement, awareness, and bookings. This role develops both short-form and long-form videos, social-first storytelling, and multimedia content for digital and experiential campaigns. The Content Creator is highly skilled in storyboarding, shooting, editing, and visual storytelling, with a strong sense of current social media trends (TikTok, Instagram Reels, YouTube). They ensure all content aligns with brand voice and visual standards while capturing the excitement, quality, and guest experience of the resort. The role works closely with the Design Lead, Content Lead, and Marketing team to produce high-performing content that supports seasonal campaigns, social channels, and paid digital initiatives.

Required

• 2 years in video production, multimedia content creation, or social media storytelling

• Strong skills in video editing software (Premiere Pro, Final Cut, or similar) and social media native editing tools

• Proven ability to plan, storyboard, shoot, and edit content for multi-platform campaigns

• Demonstrated experience creating social-first content for TikTok, YouTube, Instagram Reels, or similar

• Strong understanding of brand storytelling and marketing-focused content

Preferred

• Hospitality, tourism, or resort marketing experience

• A genuine love for the mountains and outdoor recreation — someone who can authentically experience and share the resort lifestyle through first-person content

• Experience producing OTT ads, YouTube pre-roll, or other digital video advertising formats

• Basic photography skills to capture supplementary campaign images

• Familiarity with trend tracking and social platform analytics

• Ability to incorporate motion graphics, animated text, and captions for enhanced storytelling

Typical Schedule

Days:
Primarily weekdays, with evenings or weekends as needed for events and shoots

Hours:
Standard business hours, with flexibility for content production timelines and campaigns

Core Responsibilities

• Produce short-form and long-form video content for social, digital, and experiential marketing

• Develop storyboards and creative concepts for approval before shooting

• Shoot and edit social-first and campaign content, ensuring brand alignment

• Own visual social media channels such as TikTok and YouTube, focusing on growth and engagement

• Support digital advertising needs with polished video and motion graphics assets

• Capture lifestyle and event photography or video to support campaigns as needed

• Maintain an organized video library and raw footage archive for internal and future use

• Incorporate trending sounds, transitions, and editing techniques to ensure content feels current and engaging

• Collaborate with the Design Lead, Content Lead, and Digital Strategy Manager to align content with overall campaigns and brand storytelling

• Explore innovative content opportunities and stay ahead of industry trends

• Other duties as assigned by management

For more information, contact Gabriel Diaz at 540-289-3143.