Social Media Coordinator

The Role

The Mason Contractors Association of America is building the MASONRY STRONG Network, a video-first multimedia platform and a slate of roughly a dozen original streaming shows serving every segment of the $41 billion masonry industry. We are looking for a Social Media Coordinator to own how that content shows up in the feed.

This is a hands-on creative role for someone who can cut a clip, design a thumbnail, schedule a week of posts, and read what an audience actually responds to. You will build and grow our social presence across the MASONRY STRONG Network and the MCAA brand, turning long-form show footage into short-form moments that meet the trade where it already is. It is also a role with room to grow into a social leadership position as the Network expands.

Responsibilities

• Short-form editing: Cut long-form show footage into clean, platform-ready clips (roughly one minute and under) using CapCut, Adobe Premiere, or similar tools.
• Graphics and thumbnails: Design thumbnails and supporting graphics in Adobe Creative Suite to give every show and post a consistent look.
• Brand content: Build sizzle reels that package the Network for partners and audiences.
• Channel strategy: Develop and publish content across platforms (Instagram, TikTok, Facebook, and more), tailoring the post and its variations to each channel and its audience rather than cross-posting the same thing everywhere.
• Scheduling and calendar: Own the social calendar and run it through a scheduling platform, adjusting copy and creative per channel.
• Copy: Write captions and supporting copy that match the brand voice.
• Production support: Help on shoots as needed, including lighting and on-set assistance.
• Brand voice: Bring a point of view on how we sharpen and grow our social presence over time.

Skills/Background

• A working knowledge of today's social platforms, trends, and the different audiences that live on each one.
• Short-form video editing skills in CapCut and/or another video editing software, with the ability to turn raw footage into a finished clip.
• Graphic design ability in Adobe Creative Suite (thumbnails, social graphics).
• Hands-on experience with at least one social media scheduling platform.
• Strong organizational skills and the ability to manage a multi-channel posting calendar without dropping a beat.
• An eye for brand consistency and a feel for what a channel's look and feel should be.
• Comfort on a set and a willingness to pitch in on production.
• A team-first attitude and the ability to take direction and run with it in a small, fast-moving shop.
• A degree in a visual communications field (editing, marketing, or graphic design) is preferred but not required. We care more about the work than the diploma.

Salary and Compensation

Salary will be $40,000-$45,000 or fit to experience. Benefits include paid time off, sick time, 401k match, and health insurance for employee.