What are the responsibilities and job description for the Digital Marketing Specialist position at MASA?
Description
This is a full-time, remote position within the continental United States
If you’re a digital marketer who thrives on owning campaigns end-to-end and turning data into action, this Digital Marketing Specialist role offers an opportunity to make a measurable impact. You’ll play a key role in driving awareness, engagement, and lead generation across multiple audiences, helping fuel growth across MASA’s Business Group.
In this role, you’ll take ownership of digital campaigns from strategy through execution and optimization--leveraging tools like HubSpot and advanced analytics platforms to reach employee benefits brokers, employers or associations, and consumers across a multi-tier B2B2C marketing model (e.g. MASA – Broker or Association – Employer – Consumer). You’ll partner cross-functionally with Sales, Product, and Operations to ensure campaigns don’t just generate leads, but drive meaningful business outcomes.
At MASA, you’ll play a key role in scaling digital demand generation and advancing how we reach, engage, and convert target audiences. Your work will directly influence marketing performance by bringing modern, data-driven practices to a business with strong momentum and clear growth priorities.
About Us
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2 million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Reporting to our Sr. Marketing Manager, Business Group, your main responsibilities will include:
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This is a full-time, remote position within the continental United States
If you’re a digital marketer who thrives on owning campaigns end-to-end and turning data into action, this Digital Marketing Specialist role offers an opportunity to make a measurable impact. You’ll play a key role in driving awareness, engagement, and lead generation across multiple audiences, helping fuel growth across MASA’s Business Group.
In this role, you’ll take ownership of digital campaigns from strategy through execution and optimization--leveraging tools like HubSpot and advanced analytics platforms to reach employee benefits brokers, employers or associations, and consumers across a multi-tier B2B2C marketing model (e.g. MASA – Broker or Association – Employer – Consumer). You’ll partner cross-functionally with Sales, Product, and Operations to ensure campaigns don’t just generate leads, but drive meaningful business outcomes.
At MASA, you’ll play a key role in scaling digital demand generation and advancing how we reach, engage, and convert target audiences. Your work will directly influence marketing performance by bringing modern, data-driven practices to a business with strong momentum and clear growth priorities.
About Us
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2 million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Reporting to our Sr. Marketing Manager, Business Group, your main responsibilities will include:
- Developing, launching, and optimizing end-to-end digital campaigns (lead generation, demand generation, and nurture) across channels, including search, social, email, and display.
- Owning and managing HubSpot content, workflows, and marketing automations to support scalable campaign execution and lead management.
- Collaborating with internal creative resources to guide the development of high-performing campaign assets, including landing pages, ads, and email content.
- Analyzing campaign performance using tools such as HubSpot, Dynamics, Power BI, and Tableau, and translating insights into actionable recommendations.
- Partnering closely with Sales, Sales Operations, and Product teams to ensure seamless lead flow, tracking, and alignment with business goals.
- Building and executing audience-specific nurture programs (email, retargeting, etc.) to engage prospects throughout the decision journey.
- 3 years of hands-on experience executing and optimizing multi-channel, multi-tier B2B2C digital marketing campaigns. (We will request to review your portfolio or work samples during the interview process.)
- Experience in insurance, employee benefits, or association-based marketing environments is strongly preferred.
- Strong proficiency in HubSpot and marketing automation platforms, with the ability to own workflows and campaign execution.
- Experience working with CRM and analytics tools (e.g., Microsoft Dynamics, Power BI, Tableau) to measure and report on performance.
- Demonstrated ability to operate with urgency, influence stakeholders, and make data-driven recommendations.
- Strong collaboration skills with experience working cross-functionally and managing external partners or agencies.
- Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
- A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
- An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!
- True ownership over digital campaigns, with the ability to directly influence growth outcomes.
- Collaboration with a high-performing, cross-functional team that values accountability, curiosity, and execution.
- The autonomy to test, learn, and continuously improve in a data-driven environment.
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