What are the responsibilities and job description for the Digital Marketing Specialist - Demand Generation position at MASA?
Description
This is a full-time, remote position within the continental United States
If you’re a hands-on B2B demand generation marketer who enjoys executing paid campaigns and working within HubSpot to drive measurable results, this Digital Marketing Specialist -- Demand Generation role offers an opportunity to make an impact. You’ll support digital marketing efforts that drive awareness, engagement, and lead generation across broker, employer, partner, and consumer audiences within a B2B2C marketing model.
In this role, you’ll execute and manage digital campaigns across the full lifecycle -- from launch through optimization and performance analysis -- leveraging HubSpot and analytics platforms to engage audiences across multi-step, channel-driven buyer journeys. You’ll work closely with Marketing leadership and cross-functional partners to support campaign performance and contribute to business outcomes.
At MASA, you’ll contribute to scaling digital demand generation and improving how we reach, engage, and convert target audiences. Your work will help enhance marketing performance through data-driven execution within a business that continues to grow and evolve.
About Us
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2 million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Reporting to our Sr. Marketing Manager, Business Group, your main responsibilities will include:
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This is a full-time, remote position within the continental United States
If you’re a hands-on B2B demand generation marketer who enjoys executing paid campaigns and working within HubSpot to drive measurable results, this Digital Marketing Specialist -- Demand Generation role offers an opportunity to make an impact. You’ll support digital marketing efforts that drive awareness, engagement, and lead generation across broker, employer, partner, and consumer audiences within a B2B2C marketing model.
In this role, you’ll execute and manage digital campaigns across the full lifecycle -- from launch through optimization and performance analysis -- leveraging HubSpot and analytics platforms to engage audiences across multi-step, channel-driven buyer journeys. You’ll work closely with Marketing leadership and cross-functional partners to support campaign performance and contribute to business outcomes.
At MASA, you’ll contribute to scaling digital demand generation and improving how we reach, engage, and convert target audiences. Your work will help enhance marketing performance through data-driven execution within a business that continues to grow and evolve.
About Us
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2 million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Reporting to our Sr. Marketing Manager, Business Group, your main responsibilities will include:
- Executing and managing paid digital campaigns across their full lifecycle -- including launching, optimizing, and tracking performance across channels such as paid search, paid social, and programmatic advertising.
- Managing and maintaining HubSpot workflows, automation, and campaign assets to support lead generation and lifecycle marketing initiatives.
- Supporting the execution of B2B and B2B2C demand generation programs across broker, employer, partner, and consumer audiences.
- Collaborating with internal creative resources to support the development and refinement of high-performing campaign assets, including landing pages, ads, and email content.
- Monitoring and analyzing campaign performance using tools such as HubSpot, Dynamics, Power BI, and Tableau, and providing insights to improve results.
- Working with Sales and Sales Operations teams to support lead flow, tracking, and alignment with campaign objectives.
- 3 years of hands-on experience executing B2B demand generation campaigns, including paid media and lifecycle marketing.
- Proficiency in HubSpot workflows, automation, and campaign management.
- Experience supporting paid media campaigns, including programmatic advertising, search, and paid social.
- Experience working in B2B or B2B2C marketing environments, particularly those involving indirect or channel-based distribution (e.g., brokers, partners, resellers). Experience in insurance, employee benefits, or healthcare is a plus.
- Experience executing campaigns across multi-step or indirect buyer journeys, where multiple stakeholders influence conversion.
- Strong analytical skills with experience using CRM and reporting tools (e.g., Microsoft Dynamics, Power BI, Tableau).
- Ability to work collaboratively, manage priorities, and operate with a sense of urgency in a cross-functional environment.
- Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
- A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
- An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!
- The opportunity to contribute to impactful digital marketing campaigns that drive real business results.
- A meaningful role in helping more people learn about and access protection that can make a real difference in their lives.
- The opportunity to apply your expertise in a high-volume, performance-driven environment where your work directly influences growth.
- A collaborative, data-driven environment where you can learn, test, and continuously improve.
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