Enrollment Counselor

MARYVILLE COLLEGE STAFF POSITION DESCRIPTION

Position Title: Enrollment Counselor

Department: Admissions

Title of Immediate Supervisor: Director of Undergraduate Admissions

Funded Term / Work Cycle: Full-Time; 12-Month

Expected Daily Work Hours: 8:00 a.m. – 5:00 p.m.

Expected Weekly Work Schedule: Monday – Friday; frequent evening and weekend work required during recruitment cycles and College events

Pay Grade: 5S

Starting Salary Expectation: $39,344

About Maryville College:

Maryville College is a nationally ranked institution of higher learning and one of America’s oldest colleges. For more than 200 years, we’ve educated students to be giving citizens and gifted leaders to study everything so that they are prepared for anything. Our graduates are equipped to address complex problems, engage with diverse communities, and launch meaningful careers.

Nestled in Maryville, Tennessee, between the Great Smoky Mountains National Park and the city of Knoxville, our campus combines the beauty of a rural setting with the advantages of an urban center. With a wide range of academic programs and a strong tradition of career preparation, our alumni live “strong of mind and brave of heart,” carrying forward our Presbyterian founder’s charge to do good on the largest possible scale.

Mission

At Maryville College, we offer more than a mission—we offer support. Our employees receive a comprehensive benefits package including medical, dental, and vision coverage; a generous paid time off program; a retirement plan with an employer match of up to 5%; tuition benefits for employees, spouses, and dependents; and the opportunity to grow in a collaborative community that values professional excellence and personal well-being.

“Maryville College prepares students for lives of citizenship and leadership as we challenge each one to search for truth, grow in wisdom, work for justice and dedicate a life of creativity and service to the peoples of the world.”

Values:

• Scholarship: We commit ourselves to lifelong curiosity and learning, to the search for knowledge, and to intellectual creativity.

• Respect: We commit ourselves to honor the worth, dignity, and freedom of ourselves and all creation, and to treat others as we wish to be treated.

• Integrity: We commit ourselves to truth, honesty, dependability, and responsibility in all our actions and relationships.

Position Purpose

The Enrollment Counselor serves as the primary liaison between Maryville College and an assigned geographic recruitment territory. This role is responsible for recruiting, counseling, and enrolling prospective students while representing the College’s mission, values, and academic offerings to students, families, schools, and community partners.

SUMMARY

The Enrollment Counselor develops and executes territory-based recruitment strategies to meet enrollment goals. This position evaluates applications, provides admissions guidance, collaborates with Financial Aid, supports campus visit programming, and builds meaningful relationships with prospective students and stakeholders to advance institutional recruitment objectives.

Education and Experience required to ensure success in this position:

Education required

• Bachelor’s degree required.

Experience required

• Previous experience in Admissions or higher education preferred.

• Demonstrated understanding of a liberal arts and church-related college environment preferred.

• Experience with Microsoft Office products (Excel, Word, PowerPoint, Outlook) and ability to learn admissions CRM and related software systems.

ESSENTIAL FUNCTIONS

Leadership and Collaboration:

• Develop and execute recruitment plans for assigned geographic territory.

• Serve as liaison between Admissions, Financial Aid, faculty, and campus partners.

• Participate on interoffice committees and contribute to collaborative recruitment initiatives.

• Maintain positive working relationships across campus.

Data, Technology, and Compliance:

• Review, process, and evaluate applications and transcripts for admission and scholarship recommendations.

• Provide monthly and annual reports on territory performance and recruitment activity.

• Utilize data to assess recruitment effectiveness and inform strategy adjustments.

• Maintain accurate records within institutional CRM systems.

Stakeholder and Institutional Support:

• Recruit prospective students through college fairs, high school visits, churches, community organizations, and other outreach events.

• Conduct one-on-one counseling with prospective students and families.

• Provide follow-up communication via phone, email, text, and written correspondence. 

• Deliver admissions presentations to tour groups and school audiences.

• Provide guidance regarding financial aid awards in coordination with Financial Aid staff.

• Support campus tours, open houses, orientations, and other recruitment events.

Operations and Technical Oversight:

• Coordinate travel logistics and recruitment event scheduling.

• Represent the College professionally at regional and local recruitment events.

• Manage territory communications and event planning within budget parameters.

Fiscal Oversight:

• Exercise responsible stewardship of recruitment, travel, and event budgets.

Strategic Planning and Sustainability:

• Provide feedback regarding recruiting trends, marketing materials, and outreach strategies.

• Identify opportunities to strengthen enrollment pipeline development in assigned territory.

Other:

• Perform other responsibilities and special projects as assigned to advance the College’s mission and maintain a respectful, collaborative learning environment.

NOTE: Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the

enhancement of a positive, respectful learning environment for all staff, faculty, and students.

Knowledge, Skills, and Abilities

• Exceptional written and verbal communication skills

• Public speaking and presentation ability

• Ability to work independently and as part of a team

• Strong organizational and time-management skills

• Ability to exercise sound judgment in a deadline-driven, goal-oriented environment

• Data-informed decision-making skills

• Ability to balance detail management with strategic thinking

License, Certification, or Registration Necessary:

• Valid Driver’s License required.

Work Environment and Physical Requirements:

• Professional office environment with frequent interruptions and visitor interaction

• Extensive travel required, including occasional overnight travel

• Frequent evening and weekend work during recruitment cycles

• Ability to lift and/or move up to 30 pounds

• Prolonged periods sitting, driving, and working on a computer

• Ability to operate or travel by vehicle or plane as required