What are the responsibilities and job description for the Director of Digital Marketing & Communication position at Martz Bus?
Director of Digital Marketing & Communication
On-site in Wilkes-Barre, PA
Martz Bus is hiring a hands-on, data-driven Director of Digital Marketing & Communication to lead our digital strategy and accelerate revenue growth across all business lines — including NYC Line Run, Charters, and Tours.
This is a high-impact leadership role reporting to the President that is focused on four priority areas:
1. Pay-Per-Click (PPC) Strategy & Budget Management
2. HubSpot Utilization & Automation
3. Social Media Strategy & Content
4. Internal Communication Management
If you’re a digital marketing leader who thrives on measurable results, knows how to stretch a budget, and can translate data into action — this opportunity is for you.
What You’ll Do
- Lead all PPC strategy, execution, tracking, and budget management to maximize ROI.
- Manage and optimize HubSpot for CRM, marketing automation, segmentation, and reporting.
- Oversee all social media platforms (Facebook, Instagram, LinkedIn) with consistent brand voice and high engagement.
- Direct internal communication strategy to support clarity, consistency, and culture across the organization.
- Develop digital campaigns that generate qualified leads, improve conversions, and increase repeat usage.
- Define and track KPIs across PPC, email, social, and web channels.
- Manage external vendors supporting PPC, SEO/SEM, creative, and analytics.
- Report performance insights and recommendations to executive leadership.
What You Bring
- Demonstrated expertise managing PPC campaigns and digital advertising budgets.
- Hands-on experience with HubSpot (CRM, automation, reporting, workflows).
- Strong command of social media strategy, content development, and analytics.
- Proven ability to develop data-driven campaigns that drive revenue.
- Skilled communicator with experience managing internal messaging or organizational communication.
- 7–10 years of digital marketing experience; transportation or service industry experience a plus, not required.
- A self-starter with integrity, accountability, creativity, and a positive attitude.
Martz Core Values
We are committed to:
- Do the Right Thing
- Focus on Service
- Positive Attitude
- Integrity
- Accountability
- Teamwork
- Innovation
The Director of Digital Marketing & Communication will model these values daily through leadership, collaboration, and measurable results.
Why You'll Love This Role
- You own the digital strategy — real authority, real autonomy
- Executive team visibility
- Ability to build, innovate, and modernize digital communication across a historic brand
- Clear KPIs and clear expectations — just how digital pros like it
- A role where performance truly moves the needle
Ready to Lead Digital Growth at Martz?
If you're excited to take full ownership of PPC, HubSpot, digital campaigns, and communication strategy for a respected, growing transportation company — we want to meet you.
We offer an excellent benefit package including health, dental, vision, 401k, and disability.
Interested candidates should apply by visiting our website www.martzbus.com/careers.
An Equal Opportunity Employer
M/F/Vets/Disabilities