Admissions and Marketing Director

Join AMA LTC, as the Admissions and Marketing Director for Eastern, PA!

Travel required between the locations is required

Overview

We are seeking a dynamic and strategic Admissions and Marketing Director to lead our outreach, enrollment, and brand development efforts. The ideal candidate will possess a strong background in marketing management, digital marketing, and team leadership, with a proven ability to develop innovative campaigns that attract prospective students or clients. This role requires a highly motivated individual capable of managing multiple channels of communication, leveraging data-driven insights, and collaborating across departments to enhance visibility and engagement. The Admissions and Marketing Director will play a pivotal role in shaping the institution’s reputation, driving demand generation marketing initiatives, and overseeing comprehensive marketing strategies to meet organizational goals.

Duties

• Develop and implement comprehensive marketing strategies that align with organizational objectives, including multichannel marketing campaigns across digital, print, social media, and advertising platforms.
• Lead the creation and execution of content marketing initiatives, including copywriting, graphic design, and multimedia content production using Adobe Creative Suite tools.
• Manage advertising sales efforts by creating compelling advertising campaigns and fostering relationships with external partners to maximize outreach opportunities.
• Oversee the management of marketing automation tools and CRM systems to streamline communication workflows and enhance targeted outreach efforts.
• Utilize web analytics reporting tools such as Google Analytics and Google AdWords to monitor campaign performance, analyze data trends, and optimize marketing tactics for improved results.
• Coordinate cross-functional collaboration with product management, sales teams, and other departments to ensure cohesive messaging and branding consistency.
• Supervise social media advertising campaigns on platforms like Facebook Ads and other social media channels to increase engagement and brand awareness.
• Lead a team of marketing professionals by providing mentorship, setting performance goals, and fostering a collaborative environment focused on innovation and excellence.

Qualifications

• Proven experience in marketing management with expertise in digital marketing, content creation, SEO, and performance marketing strategies.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, and web development tools for content management and design purposes.
• Demonstrated success in managing multichannel marketing campaigns across social media platforms such as Facebook Advertising and other digital channels.
• Extensive knowledge of marketing automation tools (e.g., HubSpot, Marketo) along with CRM system proficiency for targeted outreach and demand generation marketing.
• Experience in managing advertising sales initiatives with a focus on print advertising, Google AdWords campaigns, and e-commerce platforms is highly desirable.
• Excellent copywriting skills combined with research capabilities to craft compelling messaging tailored to target audiences.
• Strong leadership abilities with experience managing teams involved in marketing, advertising, or public relations functions.
• Analytical mindset with expertise in web analytics reporting using Google Analytics or similar tools to inform data-driven decision making.

Join us as we elevate our institution’s visibility through innovative marketing strategies that inspire engagement and foster growth!

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Long term care: 2 years (Required)
• PointClickCare: 2 years (Required)
• Healthcare marketing : 1 year (Required)
• Admissions : 1 year (Required)

Work Location: On the road

Salary : $65,000 - $75,000