Senior Lifecycle Marketing Manager

Martie is an online shopping platform on a mission to make quality goods accessible and affordable for everyone, while keeping perfectly good products out of landfills. Every day, millions of dollars worth of products from brands people already know and love never make it to shelves, not because they're bad, but because of a date on a label, a packaging update, or a simple forecasting error. Martie intercepts that excess and turns it into an opportunity for shoppers, for brands, and for the planet. 

Martie works directly with brands on their overstock inventory, bringing high-quality pantry staples, beauty, and home goods to customers at up to 80% off retail. Featured in The New Yorker, The Strategist, and Eater.

We're entering our next phase: building a lifecycle program that matches the strength of our brand and the loyalty of our customers.

We're hiring our first dedicated Senior Lifecycle Marketing Manager to take ownership of our email, SMS, and push notification program end to end. You'll inherit a strong foundation: a deeply engaged subscriber base, a 56x email ROI, and a business where every dollar of revenue is touched by our lifecycle work across email, SMS, and push. You'll also inherit the opportunities that come with a program ready for its next chapter: an SMS flow program ready to be built out, push notifications ready for a strategic owner, and a personalization opportunity we've barely started to capture.

You'll be the senior expert in the room. The strategist. The Klaviyo wizard. The person who turns "we send a lot of emails" into "we run one of the sharpest retention programs in DTC."

The Klaviyo program, end to end. Strategy, flows, campaigns, segmentation, deliverability, list health, reporting across email, SMS, and push notifications. You decide what we build, when, and why.

The SMS rebuild. Our SMS flow program is significantly underdeveloped relative to our scale. Building it out is the single biggest revenue opportunity in front of us, and it's yours to capture.

Push notification strategy. We have an active app channel and an opportunity to build a much more sophisticated push program that integrates with email and SMS lifecycle journeys.

Personalization strategy and execution. We have rich behavioral data, purchase history, browse signals, and a customer base segmented across deal-seekers, brand loyalists, and category specialists. We've barely tapped any of it. You'll build the segmentation framework, the dynamic content strategy, and the predictive flows that turn high engagement into high conversion.

Performance reporting. You'll own the lifecycle dashboard: weekly performance, monthly trends, channel attribution analysis, and the conversation around what's working and what isn't. You'll partner with our data team to build the visibility we need to operate at the next level.

Cross-functional partnership. You'll work closely with brand, merchandising, growth, and customer service teams. You'll be plugged into product launches, partnerships (we just launched with Alison Roman), Mystery Box drops, and seasonal campaigns. Lifecycle is the connective tissue across all of it.

• Klaviyo channel share of revenue. Grow Klaviyo-attributed channel share of total revenue toward industry mature levels.
• Live flow revenue share. Move email flow revenue share toward best-in-class. Build a live, healthy SMS flow program from where it is today.
• SMS program performance. Move SMS ROI from current state toward industry-typical 5-7x.
• Operational program health. Sunset flow active, list hygiene measurably improved, deliverability scores high, automation coverage expanded.
• Personalization rollout. Defined customer segments operating in production, dynamic content modules deployed, measurable lift in conversion vs. broadcast sends.
• Push notification program. Mature, segmented, integrated with the broader lifecycle journey.

Must have:

• 5-7 years in lifecycle, retention, or CRM marketing roles
• Deep, expert-level Klaviyo experience. You've built complex flows, advanced segmentation, multi-channel automations, custom integrations across email, SMS, and push. You know the platform's edges, where it shines, and where it doesn't
• Experience building SMS flow programs from the ground up or rebuilding ones that weren't working
• Push notification experience as part of an integrated lifecycle program
• Personalization experience: segmentation strategy, dynamic content, predictive logic, customer journey mapping
• DTC e-commerce background, ideally in food, beauty, wellness, or subscription categories
• Comfort with data: you can pull, analyze, and pressure-test your own numbers without waiting for a data team to do it for you
• Strong brand sensibility. You write copy that doesn't sound like a discount circular even when it's promoting a discount
• Track record of measurable revenue lift from lifecycle work (be ready to share specific examples)
• Always be testing. If we're not learning something, we're not growing

Nice to have:

• Experience at a high-growth DTC brand (you know what scrappy looks like)
• Subscription or memberships experience (we're launching one)
• Shopify ecosystem fluency (Shopify, Klaviyo, Junip, Fairing, etc.)
• Built reporting dashboards or worked closely with BI teams to do so
• Built AI-powered systems or workflows in a marketing context, or genuinely energized to build them (we're investing here)

• The chance to build a function from scratch and own its outcomes
• A founder and leadership team that respects the lifecycle marketing discipline (we're investing here because we know what it can do)
• Real partnership with a brand marketing leader who has the data, the strategy, and the vision, and is looking for an expert to bring it home

Send resume to: jobs@martie.com