Marketing Measurement Analyst

MARS Solutions Group is looking for a Marketing Data Analyst. Our client is a leading beverage company looking for high-quality talent to make a difference. They are known to respect a traditional work week and often extend contracts for added job security and stability

Media Measurement Data Analyst (AI-Enhanced Marketing Analytics)

Location: Hybrid Dallas/Frisco, TX OR Remote

Type: Contract with potential for conversion

About The Role

• Out client is seeking a Media Measurement Data Analyst to turn data into powerful storytelling that drives brand strategy and informs C-suite decisions. This role sits at the intersection of data analysis, marketing insight, and AI-assisted intelligence measuring the impact of media across social, TV, influencer, retail, and digital channels for some of America s most iconic brands.
• You ll join a fast-paced, high-visibility team that delivers insights bi-weekly to senior leadership. Working within the business organization (not IT), you ll blend analytical precision with narrative clarity to define what success looks like across KDP s media investments.
  
  

Key Responsibilities

• Perform full-funnel media measurement across paid, owned, and earned channels (social, TV, influencer, retail media, etc.).
• Conduct data harmonization, taxonomy standardization, and KPI alignment across enterprise media programs.
• Write and optimize SQL queries to extract, transform, and aggregate large datasets from multiple media sources.
• Use advanced Excel and statistical techniques to analyze performance data, identify trends, and quantify ROI or incremental lift.
• Translate analytical results into strategic stories and executive-level recommendations for senior leadership.
• Collaborate with media managers, agency partners, and buyers to interpret results and drive media optimization.
• Contribute to the design and enhancement of Power BI dashboards for recurring and ad-hoc reporting.
• Explore opportunities to integrate AI-powered analysis and automation (e.g., LLM-assisted reporting, anomaly detection, or predictive modeling) into reporting workflows.
  
  

Candidate Profile

• Strong SQL expertise able to query, join, and structure large datasets efficiently.
• Advanced Excel skills, including pivot tables, modeling, and data visualization.
• Statistical analysis experience capable of identifying trends, variances, and causal insights.
• Exceptional data interpretation and storytelling ability translating analytics into clear business narratives.
• Understanding of data infrastructure and data flow; familiarity with media data ecosystems a plus.
• Power BI experience is strongly preferred; may offset lighter soft skills.
• Comfort in fast-paced environments with high visibility and tight turnaround times.
  
  

Preferred Skills

• Familiarity with media measurement, MMM, attribution modeling, or marketing science.
• Exposure to AI-driven analytics tools or generative AI for insights summarization.
• Experience with agency collaboration or enterprise-level marketing analytics.
  
  

Why This Role

• Direct C-suite visibility your reports and insights shape brand investment decisions every two weeks.
• Work on iconic brands
• Hybrid flexibility (Dallas/Frisco HQ).
• Opportunity to bridge data science and business storytelling in an organization that values innovation and intelligent automation.
  
  

Interview Process

• Single interview focused on:
• Data literacy and critical thinking
• Problem-solving approach
• Ability to dimensionalize data and communicate insights
• Storytelling and past project examples
  
  

About MARS Solutions Group

MARS Solutions Group provides a range of opportunities for meaningful work by understanding that employment fit is a combination of people, process, and technology. We leverage our experienced and compassionate team to bring humanity to matching you with the right advanced technology role, and stay connected with you to help you attain your professional goals.