FLEX Senior Manager, Premium Brands

The FLEX Senior Manager, Premium Brand Management is a member of the Premium brand team, which includes Marriott, Sheraton, Autograph Collection, and Tribute. This role will primarily be focused on supporting brand strategy as well as monitoring and maintaining brand health with a focus towards growth.   The role will be responsible for supporting Premium Long-Term Differentiation projects, key brand initiatives, brand differentiation work, and collaborating with key stakeholders across the enterprise to activate brand strategy.    

 

The ideal candidate will demonstrate deep knowledge of brand strategy and development, products, systems, and processes and keep up-to-date technically, applying new knowledge to the job. They will also be highly collaborative, able to work effectively with diverse groups of stakeholders and partners. This role will require excellent project management skills, including the ability to manage multiple projects and priorities simultaneously.    

 

The successful candidate will have the opportunity to drive significant change and innovation within the brand, working with a highly motivated and dynamic team.    

 

CANDIDATE PROFILE  

 

Education and Experience  

 

Required 

• Bachelors’ degree from an accredited college or university in Business Administration, Marketing, or related major  

• Five or more years’ relevant professional experience in brand, operations, or related function demonstrating progressive career growth and a pattern of exceptional performance. 

• Three or more years of experience in strategy, business consultancy or project management . 

• Hospitality and/or branding experience  

• Project management experience  

• Experience with advanced presentation skills  

• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.  

• Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment. 

 

Preferred 

• Prior Marriott experience  

 

CORE WORK ACTIVITIES  

Brand Strategy & Multi-Year Planning  

• Supports the development of a compelling and differentiated brand strategy, leveraging the brands' consumer, competitive, and other stakeholder profiles and needs.  

• Identifies and executes new initiatives and projects for the brand to pull through strategy for the designated brand.  

• Creates project plans, guides and engages respective project teams throughout the project from kick off to implementation  

• Informs business strategies, plans and initiatives with relevant consumer and market trend data Strategy Execution  

• In partnership with the brand service programs and the brand talent organization, supports the brand-specific direction of the talent strategy, service culture programs and training tools as well as talent strategy recruitment resources and processes.  

• Partners with the Global Marketing organization on the development of customer facing brand communications, brand voice / collateral development, photography, etc.  

• Supports brand approach to experiential marketing and global brand partnerships with the brand marketing team and discipline experts. Represent the brand for external media opportunities.  

• Defines and develops compelling brand promotions in partnership with the brand marketing team that can be executed globally to drive revenue and PR buzz.  

• Leads brand experience projects to drive brand differentiation and preference. Supports the development of brand proof points related to Move Well and related resources in partnership with the global operations team  

• Partners with owner - franchise services organization to further drive owner satisfaction, owner communication and support, building a competitive value proposition for owners and franchisees to drive growth for the brand    

Product and Service Support  

• Sustains and refreshes existing product and services. 

• Responds to field questions around new and existing programs, platforms and initiatives. 

• Updates Marriott Global Source (MGS) with new or refreshed content. 

• Creates alignment and document new product and service standards. 

• Provides technical and tactical operational design on existing projects. 

• Creates Job Aids to support new, refreshed or existing programs or initiatives. 

• Collaborates closely with other cross-functional teams including Design.   

• Uses systematic processes to solve operational challenges. 

• Constantly thinks about new and improved features that will create value. 

• Supports the brand in developing content for all brand meetings, conferences, brand calls with hotels.  

• Develops new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brand’s image and can be executed by the hotel teams.  

 

Support to annual process  

• Provides content, feedback and updates as needed for Brand Standards Audit (BSA). 

• Provides updates and input to Operations Standards.  

• Serves as the liaison between brand operations, brand marketing, digital and social media as needed. 

• Provides openings support to new properties coming into our system. 

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave. 

Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually. 

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.