What are the responsibilities and job description for the Inside Sales Representative - Digital Advertising position at MarketStar?
About MarketStar:
In everything we do, we believe in creating growth, for our clients, our employees, and our community. For the past 35 years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values, embraced by our 3,000 employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth!
About The Inside Sales Representative - Digital Advertising:
MarketStar is looking for a Inside Sales Representative to support our Marketing Solutions team. This team drives revenue growth by re-engaging and reviving dormant Small-to-Midsize Business (SMB) accounts. Your role is to identify why previous advertisers have stopped spending, diagnose friction points, and translate their current business objectives into high-impact strategies on the LinkedIn platform while consistently meeting revenue goals.
Location: Ogden, UT
What Will You Do?
- Focus exclusively on reviving a portfolio of inactive SMB accounts, consistently achieving or exceeding quota expectations through new spend activation.
- Develop and execute a strategic plan to re-engage 100% of your assigned book of business through consistent outreach, including phone, email, and video-call meetings.
- Identify historical barriers to spend and leverage subject matter expertise to educate former clients on new products and platform evolutions.
- Leverage various tools and processes to prioritize your book of dormant accounts based on re-activation propensity and engagement potential.
- Act as a digital media expert, translating a client’s dormant marketing objectives into actionable, high-impact strategies on the LinkedIn Marketing Platform.
- Maintain rigorous CRM hygiene and forecasting accuracy, specifically tracking the conversion of inactive accounts to active spenders.
- Consistently meet or exceed quarterly client coverage, depth of engagement, and revenue targets.
- Be proactive about solving problems and be ready to take on additional initiatives and responsibilities as this growth motion evolves.
What Will You Need to Succeed?
- 2 years of professional experience in a sales, customer-facing, or high-volume outreach environment.
- Proven ability to handle high-volume outreach (phone/email) and the resilience to navigate rejection in a cold or inactive account environment.
- Strong communication skills across multiple channels (virtual meetings, phone, and email) with the ability to build rapport quickly.
- An interest in or exposure to digital advertising; ability to learn complex ad technology and explain it in ordinary terms.
- A track record of hitting or exceeding performance targets, demonstrating a proactive approach to pipeline management.
- Comfort interpreting performance data to show a non-spender the ROI potential they are currently missing.
- Proficiency with CRM systems (Salesforce preferred) and the ability to maintain forecasting discipline.
- Proven ability to work in a fast-paced, dynamic environment and navigate change effectively.
What We Offer:
In our commitment to our “We Care” value, we believe in providing employees with valuable mental and physical well-being benefits including:
- Structured learning and career development programs
- Mental health program
- Generous Paid Time Off policy
- Paid medical leave
- Child/Dependent care reimbursement
- Education reimbursement
- 401k match, hardship loan program, access to financial wellness advisor
- Comprehensive healthcare coverage including medical, dental, and vision
MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual who identifies as someone with a disability and require reasonable accommodation(s) to complete any part of the job application process, please contact us at people.success@marketstar.com for assistance.