What are the responsibilities and job description for the Product Marketing Assistant position at Marketing Consultancy Lab?
Job Title: Product Marketing Assistant
Location: Atlanta, GA
Reports to: Marketing Manager
Job Type: Full-time
Note On-campus work in Atlanta, GA
Position Overview:
We are seeking a dynamic and detail-oriented Product Marketing Assistant to join our growing marketing team. In this role, you will play a crucial part in supporting product marketing strategies, coordinating marketing campaigns, and assisting with market research initiatives. The ideal candidate is passionate about understanding customer needs, analyzing market trends, and effectively communicating product benefits to drive engagement and sales. You will collaborate closely with cross-functional teams such as product management, sales, and creative departments to ensure marketing efforts are cohesive and impactful.
Key Responsibilities:
- Assist in developing and executing product marketing campaigns across multiple channels.
- Conduct market research to identify customer needs and market trends.
- Support the creation and maintenance of marketing collateral including presentations, brochures, and product datasheets.
- Collaborate with product management and sales teams to gather product insights and customer feedback.
- Help coordinate product launches and promotional events to maximize product visibility and impact.
- Analyze campaign performance data and provide actionable recommendations for improvements.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Strong written and verbal communication skills.
- Excellent organizational skills and ability to manage multiple tasks simultaneously.
- Proficiency in Microsoft Office Suite and familiarity with marketing software tools.
- Basic understanding of market research and data analysis techniques.