What are the responsibilities and job description for the Director of Sales - Boatyard position at MarineMax?
Director of Sales
Lead revenue growth as we expand Boatyard's market share across the marine industry.
Boatyard is the operating system for the marine industry — a dealer management platform purpose-built for marinas, boat dealerships, and service departments. We are scaling fast and looking for a Director of Sales to lead revenue growth as we expand market share across the industry.
What You'll Do
– Drive growth and increase Boatyard's market share by winning new marina and dealership customers and expanding within existing accounts
– Define and refine our sales process, building playbooks, qualification frameworks, pipeline discipline, and forecasting cadences that scale
– Build and lead a high-performing sales team as we grow — hiring, coaching, and holding reps accountable to quota
– Own revenue forecasting and pipeline reporting, bringing rigor and visibility to the business on a weekly basis
– Work closely with the President to shape go-to-market strategy, pricing, packaging, and partnership-driven deal structures
What We're Looking For
– Proven SaaS Sales Leader: 5 years in B2B SaaS sales, including at least 2 years leading a team or owning a sales function
– Vertical Software Experience: Experience selling to trade or service businesses; marine, automotive, powersports, or similar a strong plus
– Builder Mindset: Comfortable in an early-stage environment where you are defining the process, not inheriting it
– Operationally Fluent: Strong CRM discipline, pipeline hygiene, and ability to translate activity metrics into forecasted revenue
– Multi-Product Acumen: Ability to position a platform sale across service, sales, and marina modules in a single deal
– Strong Communicator: Can run an executive-level conversation with a marina owner or dealership GM as comfortably as a product demo
WHY BOATYARD
The marine industry is large, underserved, and historically fragmented — with manual workflows, disconnected systems, and real operational pain that Boatyard is built to solve. We have strong product-market fit, a growing customer base, and the backing to scale.
This is a rare opportunity to join a focused, founder-led team and help define what the category looks like at scale — with the autonomy to build the sales function in your own image.
Lead revenue growth as we expand Boatyard's market share across the marine industry.
Boatyard is the operating system for the marine industry — a dealer management platform purpose-built for marinas, boat dealerships, and service departments. We are scaling fast and looking for a Director of Sales to lead revenue growth as we expand market share across the industry.
What You'll Do
– Drive growth and increase Boatyard's market share by winning new marina and dealership customers and expanding within existing accounts
– Define and refine our sales process, building playbooks, qualification frameworks, pipeline discipline, and forecasting cadences that scale
– Build and lead a high-performing sales team as we grow — hiring, coaching, and holding reps accountable to quota
– Own revenue forecasting and pipeline reporting, bringing rigor and visibility to the business on a weekly basis
– Work closely with the President to shape go-to-market strategy, pricing, packaging, and partnership-driven deal structures
What We're Looking For
– Proven SaaS Sales Leader: 5 years in B2B SaaS sales, including at least 2 years leading a team or owning a sales function
– Vertical Software Experience: Experience selling to trade or service businesses; marine, automotive, powersports, or similar a strong plus
– Builder Mindset: Comfortable in an early-stage environment where you are defining the process, not inheriting it
– Operationally Fluent: Strong CRM discipline, pipeline hygiene, and ability to translate activity metrics into forecasted revenue
– Multi-Product Acumen: Ability to position a platform sale across service, sales, and marina modules in a single deal
– Strong Communicator: Can run an executive-level conversation with a marina owner or dealership GM as comfortably as a product demo
WHY BOATYARD
The marine industry is large, underserved, and historically fragmented — with manual workflows, disconnected systems, and real operational pain that Boatyard is built to solve. We have strong product-market fit, a growing customer base, and the backing to scale.
This is a rare opportunity to join a focused, founder-led team and help define what the category looks like at scale — with the autonomy to build the sales function in your own image.