Customer Growth & Retention Manager

MariMed is a multi-state cannabis operator in the United States, dedicated to improving lives every day through our high- quality products, our actions, and our values. We develop, own and manage seed to sale state-licensed, state-of-the-art, regulatory-compliant facilities for the cultivation, production and dispensing of medical and adult-use cannabis. Our award-winning portfolio of trusted cannabis brands, crafted with quality and innovation, are recognized and loved by consumers across the country. With a commitment to excellence, MariMed continues to drive growth and set new standards in the cannabis industry.

MariMed is seeking a strategic and hands-on Manager, Customer Growth & Retention to support customer retention, loyalty engagement, lifecycle marketing, CRM segmentation, and customer communication initiatives across retail and digital channels.

This role is designed to help build a more connected customer growth strategy across Thrive dispensaries and MariMed brands by bringing together customer engagement, loyalty, lifecycle campaigns, customer insights, segmentation, and promotional communications into a centralized customer marketing function.

The ideal candidate is analytical, execution-oriented, and passionate about leveraging customer data and engagement strategies to improve retention, repeat purchase behavior, loyalty participation, and overall customer experience.

This position partners closely with E-Commerce & Digital Growth, Retail Marketing, Trade & Field Marketing, Brand Marketing, Retail Operations, Creative, and Compliance teams to support customer growth and engagement initiatives across the organization.

Key Responsibilities

Customer Growth & Retention

• Support and execute customer retention strategies focused on increasing repeat purchase rate, visit frequency, loyalty participation, and customer engagement
• Analyze customer behavior, campaign performance, and promotional engagement to identify growth opportunities
• Build and manage customer segmentation strategies based on purchase history, loyalty engagement, customer behavior, and lifecycle stage
• Develop customer reactivation and targeted engagement campaigns
• Support customer growth initiatives tied to promotions, product launches, retail campaigns, and seasonal activations

Loyalty, CRM & Lifecycle Marketing

• Help manage and optimize loyalty and customer engagement programs
• Execute lifecycle marketing campaigns across email, SMS, loyalty, and digital communication channels
• Partner with E-Commerce & Digital Growth teams on CRM workflows, customer data capture, audience segmentation, and campaign deployment
• Support retention-focused customer journeys and promotional campaigns designed to improve customer engagement and loyalty

Customer Communications & Campaign Execution

• Own development and optimization of customer-facing messaging across email, SMS, loyalty, and retail campaigns
• Write promotional and lifecycle marketing communications including retention messaging, customer reminders, loyalty campaigns, and targeted customer outreach
• Partner with Brand Marketing, Creative, and Digital teams to support campaign execution and maintain alignment with brand voice and messaging standards

Analytics & Reporting

• Develop and maintain reporting focused on:
• Loyalty growth
• Repeat purchase rate
• Customer retention and reactivation
• Customer engagement metrics
• Campaign and promotional performance
• Analyze customer and campaign data to identify trends, opportunities, and optimization strategies
• Translate customer insights into actionable recommendations for internal teams

Cross-Functional Collaboration

• Partner closely with Retail Marketing, E-Commerce & Digital Growth, Trade & Field Marketing, Brand Marketing, Retail Operations, Creative, and Compliance teams
• Support execution of customer-facing campaigns, promotions, in-store activations, and customer engagement initiatives across retail and digital channels
• Ensure customer communications and promotional initiatives align with compliance requirements and brand standards

Qualifications

• 4–6 years of experience in CRM, lifecycle marketing, retention marketing, loyalty, customer engagement, email/SMS marketing, or performance marketing
• Experience in retail, e-commerce, cannabis, CPG, hospitality, wellness, or other consumer-facing industries preferred
• Strong understanding of customer segmentation, loyalty, retention marketing, and customer engagement principles
• Experience writing customer-facing promotional and lifecycle marketing communications
• Experience supporting campaign analytics and customer reporting
• Strong organizational, communication, and cross-functional collaboration skills
• Analytical mindset with the ability to turn customer data into actionable insights
• Experience with CRM, loyalty, email, SMS, and marketing automation platforms preferred

Why Join MariMed?

MariMed offers the opportunity to play a key role in shaping customer engagement and retention strategies across a growing multi-state cannabis organization. This role provides strong cross-functional exposure and the ability to directly influence customer growth, loyalty engagement, and commercial performance across both retail and digital channels.