CRM/Digital Analytics Lead

Job Description:

Our client is searching for a contractor to join the Insights & Analytics team to serve as an Analytics Manager, supporting a blend of analytics operations, tagging governance and channel performance reporting. The candidate will play a key role in ensuring that data collected across various digital touchpoints is captured, structured and made analytics-ready in alignment with enterprise measurement strategy. The contractor will partner cross-functionally with various analytics, marketing, agency, operations and privacy teams to operationalize scalable and compliant data capture and measurement processes. The ideal candidate demonstrates high analytical horsepower with a keen attention to detail and commitment to being thorough and accurate.

Key Duties and Responsibilities:

• Lead tagging & taxonomy operations across various digital touchpoints, including web, email and media- ensuring data capture frameworks align to cross-brand measurement objectives and analytics needs
• Oversee agency and vendor tagging processes, partnering with various internal and external stakeholders to ensure tagging specs, trafficking sheets and measurement standards are deployed accurately across campaigns
• Manage website analytics operations, overseeing vendor-led Google Analytics tagging and configuration efforts to ensure website performance data is captured and made analytics-ready
• Partner with privacy and legal teams to ensure data is collected, stored and reported compliantly
• Own data quality assurance across various third-party media data feeds, validating weekly publisher files are ingested cleanly and on-time while being mapped appropriately to analytics measurement standards
• Deliver channel-specific analytics projects and ad-hoc reporting across various web, email and digital media initiatives

Knowledge and Skills:

• 5 years' experience in digital marketing analytics operations and reporting with a focus on CRM analytics
• Deep familiarity with digital measurement strategies and tagging and taxonomy frameworks
• Experience partnering with various internal and external stakeholders on various end-to-end analytics projects
• 5 years of web analytics platform experience, such as Google Analytics or Adobe Analytics
• Fundamental understanding of privacy, consent and data compliance considerations and process

Education and Experience

• Experience with tag management systems such as Tealium or Google Tag Manager preferred
• Pharmaceutical or healthcare industry experience preferred
• Bachelor's degree required