What are the responsibilities and job description for the Marketing Manager (MBLT) position at Marathon Staffing?
Overview
We are seeking an experienced and dynamic Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will possess a strong background in both digital and traditional marketing strategies, with a proven track record of executing successful campaigns across multiple channels. This role requires a creative thinker who is data-driven and can effectively manage projects from conception to execution while collaborating with various teams.
Responsibilities:
- Develop and implement comprehensive marketing strategies that align with business goals.
- Oversee SEO initiatives to enhance organic search visibility and drive traffic.
- Manage social media marketing efforts, including content creation, scheduling, and engagement.
- Execute multichannel marketing campaigns that integrate digital, print, and advertising sales.
- Utilize Adobe Creative Suite to create compelling visual content for various platforms.
- Lead digital marketing initiatives including content marketing, email marketing, and performance marketing.
- Drive B2B marketing strategies to expand our reach within target industries.
- Implement marketing automation tools to streamline processes and improve efficiency.
- Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
- Conduct market research to identify trends, customer needs, and competitive landscape insights.
- Collaborate with product management teams to align marketing efforts with product launches and updates.
- Manage budgets effectively to ensure optimal allocation of resources across all marketing activities.
Skills:
- Proficiency in SEO, digital marketing, content marketing, and e-commerce strategies.
- Experience with WordPress for website management and updates.
- Strong knowledge of HTML for basic website adjustments and email template creation.
- Excellent copywriting skills for crafting engaging content across various platforms.
- Familiarity with Facebook Advertising, Google AdWords, and print advertising methodologies.
- Strong analytical skills with the ability to interpret data and make informed decisions based on insights.
- Proven sales acumen with the ability to drive revenue through effective marketing strategies. If you are passionate about driving brand success through innovative marketing solutions and possess the skills outlined above, we encourage you to apply for this exciting opportunity as a Marketing Manager.
Marathon Staffing is an Equal Opportunity Employer
MBLT
