What are the responsibilities and job description for the Performance Intelligence Analyst position at map?
Do you have a knack for uncovering game-changing insights from complex data? Can you transform numbers into compelling stories that drive customer behavior for global brands? If so, seize this opportunity to make a significant impact as a Performance Intelligence Consultant at VML MAP!
What will your day look like?
As Performance Intelligence Consultant, you'll be at the forefront of data-driven decision-making and play a vital role in understanding client priorities and objectives. With a foundational understanding of user experience and a strong grasp of data and analytical approaches, you’ll be the bridge between data and strategy. Your daily activities will include conducting detailed data analysis to identify performance trends, designing and executing A/B tests and analyzing the results to provide optimization recommendations. You’ll also be preparing and presenting performance reports, and your strong communication skills and storytelling abilities will ensure that actionable insights are delivered in an easily understood format, and in a way that motivates and provides a clear direction for various teams.
More specifically, your tasks include:
- Conduct detailed data analysis to identify performance trends and insights.
- Prepare and present performance reports and translate the insights to internal teams as well as our clients, with a focus on content, audience, and channels.
- Maintain and update performance dashboards and analytics tools.
- Collaborate with various teams to ensure data-driven decision-making.
- Design, execute and analyze A/B tests to identify the most effective strategies and tactics.
- Approach all task with curiosity and open-mindedness, constantly striving to uncover further insights from the available data.
Who are you going to work with?
You'll join our growing Insights and Intelligence team, reporting to the Performance Intelligence Lead. You'll work closely with various teams, especially data and analytics specialists, and be the bridge between client and technical teams.
What do you bring to the table?
We're looking for curious minds with a strategic outlook and a passion for data. You're not just comfortable with numbers; you're adept at translating them into narratives that resonate with both technical and non-technical audiences, and you have a strong curiosity to discover the ‘why’ behind the data. Additionally, you are very collaboratively oriented, and you love working with cross-functional teams. Your expertise in detailed analysis and optimization will be instrumental in driving improvements and delivering actionable insights that enhance our daily tasks for clients.
In addition, you have:
- A strong understanding of marketing performance metrics such as open-rates, click through rates and journey data and experience analyzing campaign performance across digital channels.
- Experience with data visualizations tools such as Power BI and Tableau. Knowledge of SQL for data manipulation and analysis.
- Proficiency in Microsoft Excel, including advanced functions and data manipulation.
- Ability to translate complex data into understandable insights for non-technical audiences.
- Skills in crafting compelling narratives from data insights.
- Experience in presenting findings and recommendations to clients and/or Senior stakeholders.
- Skills in managing expectations and building trust with clients and internal teams.
- Ability to work collaboratively in a team environment with an open mind.
- Understanding of A/B testing methodologies and tools.
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55 nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150 offices in 60 markets, each contributing to a culture that values connection, belonging, and the power of differences.
#LI-EMEA
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.
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