Associate Director of Marketing

About UMass Amherst

The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450-acres in scenic Western Massachusetts and boasts state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable, and inclusive community where everyone feels connected and valued—and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to mounting environmental, social, economic, and technological challenges in our world.

Job Summary

The Associate Director of Marketing leads the planning and implementation of the UMass Amherst Manning College of Information and Computer Sciences (CICS) brand and enrollment marketing strategy, with a focus on graduate program enrollment, rankings influencer, and undergraduate yield campaigns. Working cross-functionally within the college's Marketing and Communications (Marcom) team, this position offers the opportunity to collaborate with academic program managers and college leadership on a wide range of projects that elevate the college’s brand, drive enrollment and revenue-growth, and advance the college's revolutionary vision for computing education, research, and service—Computing for the Common Good.

Essential Functions

• Develops and assesses measurable goals and objectives to advance the college’s enrollment and revenue growth strategy, with a focus on graduate program enrollment, rankings influencer, and undergraduate yield campaigns.
• Leads the design, creation, and distribution of marketing assets across digital and traditional media in collaboration with program leads and senior leadership.
• Oversees digital agency relationships; collaborates with UMass Amherst University Relations to ensure activities and assets are aligned with university brand positioning and strategy.
• Consults with University IT and Customer Relationship Management (CRM) teams to maximize Salesforce Marketing Cloud and other digital platforms for audience segmentation, automation, and analytics.
• Monitors higher education marketing trends and competitive activity to inform decision-making and optimize performance.
• Coordinates with other members of the CICS Marcom team, as well as with faculty and staff across CICS on projects to meet the college’s strategic goals.

Other Functions

Performs other duties as assigned.

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

• Bachelor's Degree and five (5) years' marketing experience; or Master's Degree or higher in marketing, communications, or business administration and three (3) years of marketing experience; or Associate's Degree with eight (8) years of marketing experience; or a High School diploma with more than ten (10) years' marketing experience.
• Strong analytical, organizational, and project management skills, as well as excellent attention to detail with the ability to manage multiple priorities with competing deadlines in a fast-paced environment.
• Excellent oral and written communication and story-telling skills, including a demonstrated ability to write persuasive copy for a variety of channels and audiences.
• Proficiency with CRM and marketing automation tools such as Salesforce Marketing Cloud.
• Collaborative, adaptable, and solution-oriented mindset with the ability to work effectively and maintain harmonious relationships across diverse teams.
• Independent initiative. Must have the ability to stay on task and work productively with a minimum amount of supervision or guidance. Willingness to take on a variety of tasks related to the successful operation of the Marcom team. The ability to adapt and work effectively as the college and Marcom team grow.
• Proven experience understanding data, systems, business analytics, metrics, and KPIs to make data-informed decisions.
• Ability to adhere to university policies and procedures.
• Ability to handle confidential information with discretion.
• Strong computer skills including at least intermediate expertise with:
• Email;
• Calendar systems such as Outlook or Google;
• Word processing software such as Microsoft Word or Google Docs;
• Spreadsheets such as Microsoft Excel or Google Sheets; and
• Databases such as Microsoft Access or FileMaker.

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

• Master's Degree in marketing, communications, business administration, or related field.
• Experience leading digital marketing campaigns or agency relationships for undergraduate, graduate, or professional programs.
• Experience using Salesforce CRM and Marketing Cloud.
• General knowledge of the university's mission, purpose, and goals.

Physical Demands/Working Conditions

Typical office environment activity.

Work Schedule

• Monday-Friday, 8:30am-5:00pm.
• Required to work occasional nights and weekends.
• This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.

Salary Information

PSU Level 27

Exempt Hiring Ranges

Special Instructions to Applicants

Along with the online application, please submit a resume. References will be checked at the finalist stage. Please be prepared to provide the names and contact information for three (3) professional references.

The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.