What are the responsibilities and job description for the Manager of Go-To-Market Enablement and Revenue Operations position at MANN+HUMMEL?
Job Description
Role Summary
The Manager of Go-To-Market (GTM) Enablement & Revenue Operations plays a critical role in building a high-performing, data-driven commercial organization. This role integrates revenue enablement and revenue operations to drive consistent execution, scalable processes, and seller readiness across Sales, Customer Success, and Marketing. The position ensures data integrity, operational efficiency, and alignment across the full customer lifecycle to support revenue growth. This role will also include leadership responsibility for a small team, with oversight of two direct reports supporting go-to-market enablement and revenue operations initiatives.
Main Tasks
Education & Experience
Role Summary
The Manager of Go-To-Market (GTM) Enablement & Revenue Operations plays a critical role in building a high-performing, data-driven commercial organization. This role integrates revenue enablement and revenue operations to drive consistent execution, scalable processes, and seller readiness across Sales, Customer Success, and Marketing. The position ensures data integrity, operational efficiency, and alignment across the full customer lifecycle to support revenue growth. This role will also include leadership responsibility for a small team, with oversight of two direct reports supporting go-to-market enablement and revenue operations initiatives.
Main Tasks
- Develop and deliver enablement programs, onboarding, and training for sales, account management, and customer-facing teams
- Create and maintain sales playbooks, talk tracks, competitive insights, and market positioning materials
- Partner with Marketing to ensure consistent messaging and adoption of campaigns and demand-generation initiatives
- Own the content lifecycle, ensuring sellers have access to current, relevant, and effective materials
- Facilitate ongoing training on product updates, market trends, and sales methodologies
- Evaluate enablement effectiveness through KPIs such as ramp time, win rates, and quota attainment
- Lead development and optimization of revenue processes across the customer lifecycle (lead to retention)
- Manage and optimize CRM (Salesforce) and sales technology ecosystem, including automation, reporting, and forecasting tools
- Own pipeline governance, funnel analysis, forecasting methodologies, and performance reporting
- Partner with Sales Leadership on territory planning, quota setting, and capacity modeling
- Drive data accuracy and standardized workflows across GTM systems
- Support pricing strategy, deal desk processes, and commercial policy governance
- Serve as business owner for sales technology tools, including CRM, CPQ, enablement platforms, and BI dashboards
- Collaborate with IT and cross-functional teams to implement and improve GTM systems
- Develop dashboards and analytics to provide actionable insights for Sales, Marketing, and leadership
- Identify process inefficiencies and lead initiatives to improve operational performance
- Partner with Product Marketing to support GTM launches and drive sales adoption
- Manage learning management systems (LMS) and sales content platforms
- Lead, coach, and develop a team of two direct reports, providing direction, prioritization, and performance management aligned to GTM and revenue operations objectives
Education & Experience
- Bachelor’s degree in Business, Marketing, Operations, or a related field required
- Minimum 3-5 years of experience in Revenue Operations, Sales Operations, GTM Enablement, or a related function
- Experience working in cross-functional, commercial environments supporting Sales and Marketing teams
- Strong knowledge of CRM platforms such as Salesforce or Microsoft Dynamics
- Experience with pipeline management, forecasting, and sales performance analytics
- Strong analytical skills with the ability to translate data into actionable insights
- Proven ability to develop enablement content and deliver effective training programs
- Excellent communication and stakeholder management skills
- Strong project management and organizational abilities
- Ability to drive process standardization and operational discipline
- Experience with business intelligence tools and data visualization platforms
- Familiarity with CPQ systems or revenue intelligence tools
- Experience with sales methodologies such as MEDDIC, Challenger, or SPIN
- Process improvement certifications such as Lean or Six Sigma
- Experience managing LMS or sales enablement platforms
- Competitive base salary and performance-based incentives
- Comprehensive benefits package including medical, dental, and vision coverage
- 401(k) with company match
- Opportunities for professional development and career growth
- A collaborative and innovative work environment