Managing Director, Social & Content Strategy - REFORM Alliance

Organization Overview: REFORM Alliance

REFORM Alliance was born out of the #FreeMeek movement and has since grown into a national force for criminal justice reform. Dedicated to transforming probation and parole, REFORM works to change laws, systems, and culture so that people can return to their communities with dignity, create meaningful pathways to work, and access the tools they need to thrive. By tackling unjust barriers in supervision, REFORM seeks to replace a punitive system with one that is restorative, accountable, and centered on rehabilitation.

REFORM operates as both a 501(c)(3) and 501(c)(4) organization, combining charitable initiatives with powerful advocacy efforts. This dual structure allows the organization to advance legislative change, build broad coalitions, and shape the public narrative around second chances. Through this work, REFORM is creating safer communities and stronger families while leading one of the most significant movements in justice reform in the country.

To learn more, please visit www.reformalliance.com.

Position Summary: Managing Director, Social & Content Strategy

REFORM is hiring a Managing Director, Social & Content Strategy, who sets vision, strategy, and direction for our social presence, including strategy, publishing, and analytics. This role will oversee the Senior Manager, Content and the Senior Video Producer & Videographer and will own the social eco-system end to end.

The ideal candidate is a social media expert with a passion for creating engaging content and translating organizational priorities into compelling, platform-specific storytelling. As a Managing Director on the Marketing & Communications team, you’ll be the go-to expert for all things social media. We’ll look to you to grow our engagement across our social media channels, increase our followers, and tell moving stories for a digital audience. You will lead strategy and execution to captivate audiences, amplify brand awareness, and drive measurable results.

This role is on the Marketing & Communications team and reports directly to the VP, Marketing & Communications.

Location, Compensation & Benefits

This role will be based in REFORM Alliance’s New York City office and is expected to work in person four to five days per week. Approximately 30% of this job will require after-hours work, such as creating and posting social media content to meet rapid response needs.

Salary will be in the range of $185,000–$230,000, based on experience and qualifications. REFORM offers a competitive benefits package that includes:

• Comprehensive medical, dental, and vision coverage, with 100% of premiums covered for employees
• Life, disability, and ancillary benefits
• 20 days of paid time off annually, plus 11 organizational holidays and a year-end winter break
• 4% 401(k) match after 30 days of employment
• Monthly cell phone reimbursement

How to Express Interest

To express your interest and explore this opportunity, please submit your resume and cover letter via the Maneva website.

All inquiries and discussions will be handled with the utmost confidentiality. This position is available immediately, and applications will be reviewed on a rolling basis until the role is filled.

We look forward to receiving your inquiries!

About Maneva Group

Maneva Group is a leading woman and minority-owned executive search firm dedicated to connecting exceptional talent with organizations committed to making a meaningful impact. Through a consultative and client-focused approach, Maneva Group partners with mission-driven organizations to build transformative leadership teams.

Our name, Maneva, comes from the combination of two Sanskrit words: “Mānav” meaning mankind & “Sevā” meaning service. We are driven by the ideal of our name - service to humanity.