Associate Director, Marketing & Communications

REPORTS TO

Director of Marketing & Advancement

DEPARTMENT

Advancement

STATUS

Full-time; benefits-eligible

SUMMARY

The Associate Director, Marketing and Communications is responsible for developing and executing marketing and advertising strategies that increase audience engagement, drive walk-in traffic, and promote group tours and private events. Reporting to the Director of Marketing & Advancement, this role significantly supports the Learning & Interpretation, Earned Revenue, and Development teams, ensuring that all promotional materials align with the museum’s mission, vision, values, and goals. Timely communications, including developing and achieving critical project benchmarks are critical to the success of this collaborative work. The Associate Director, Marketing and Communications produces high-quality content across print, digital, and video platforms, manages the museum’s website and social media presence, oversees email marketing campaigns, and develops press materials to enhance the museum’s visibility. This role also tracks analytics to measure the effectiveness of marketing efforts and refine strategies accordingly.

KEY RESPONSIBILITIES:

Marketing & Communications

• Develop and implement marketing campaigns that promote museum exhibitions, programs, tours, store, and special events.
• Create compelling print and digital materials, including brochures, flyers, signage, and multimedia content.
• Write and distribute press releases, media alerts, and promotional announcements.
• Maintain the museum’s advertising schedule, including promotions on the outdoor electronic messaging center.

Digital Strategy & Content Creation

• Manage the museum’s website, ensuring information is up-to-date, accurate, relevant, and visually appealing.
• Oversee email marketing, segmenting lists and analyzing engagement metrics to optimize performance.
• Capture and edit photos and videos of special events, exhibitions, and retail items for marketing use.
• Develop engaging content for social media platforms, ensuring a strong and cohesive online presence.
• Monitor social media engagement and trends, adjusting strategies to enhance reach and impact.

Collaboration & Support

• Ensures timely communication with all internal and external stakeholders. Respond to all requests and queries within a 48-hour period from the time of receipt
• Work closely with the Learning & Interpretation team to promote school tours, programs, and community initiatives.
• Partner with the Development team to support fundraising campaigns, donor engagement, and sponsorship visibility.
• Support the Earned Revenue team with event rental promotion and advertising, marketing of museum store merchandise and sale events across platforms and develop methods to track visitor traffic and data to generate follow-up contacts and sales.
• Ensure all marketing materials align with the museum’s brand identity and messaging.
• Establish and maintain marketing deadlines and setback schedules for exhibitions, programs, and major fundraising events.

Analytics & Strategy

• Track and analyze key performance metrics, including website traffic, social media engagement, and email open rates.
• Use insights from analytics to refine marketing strategies and improve audience engagement.
•  Manage the marketing budget efficiently, ensuring cost-effective advertising and promotional efforts.

EDUCATION

• Bachelor’s Degree (Advertising and Marketing or Mass Communications a plus).
• At least 5 years of experience in marketing, advertising, or related field.

SKILLS & ATTRIBUTES

• Outstanding verbal and written communication skills are essential to this role
• Well-versed in contemporary marketing strategies.
• Strategic thinker, visionary, with project management skills.
• Ability to consistently meet or exceed project goals and deadlines
• Ability to attract and build audiences.
• Ability to thrive in a team environment while also being able to work independently.
• Mission-driven.
• Budget conscious.
• Eye for design.
• Social media savvy.
• Non-profit marketing and communications experience a plus.

SALARY RANGE: Competitive annual salary commensurate with experience.

To apply: Please submit a cover letter with resume to hr@mmjh.org. Only applications received via email will be accepted. No phone calls or snail mail, please. In your cover letter, please tell us why this job interests you.

Selected applicants will be reviewed by the museum’s search committee, and a background check is required as part of the hiring process. Job posting is subject to change.

Equal Employment Opportunity

The Museum provides equal employment opportunity (EEO) to you and all applicants without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, family responsibilities, disability, political affiliation, or other legally protected status. The Museum does not discriminate in hiring, training, compensation, benefits, promotion, transfer, discipline, or termination.

Non-Discrimination Policy

The Maltz Museum is committed to providing a work environment in which all employees are treated with dignity and respect. Discrimination based on race, color, religion, sex, sexual orientation, pregnancy, national origin, gender identity, ancestry, age, disability, military status, veteran status, or any other classification protected by law, is completely unacceptable and will not be tolerated.