What are the responsibilities and job description for the Marketing and Outreach Coordinator position at Makovicka Physical Therapy?
We are a growth-oriented outpatient company committed to providing high quality care to Omaha, Lincoln, and the surrounding communities. The Makovicka Promise is to enhance the lives of all we touch through excellent care, compassion, integrity, and to treat every patient like family.
Position: Great team members are ones who fit our culture and values, working to ensure that people feel welcome and at ease through their experience with our organization. We strive to provide a friendly and encouraging environment and you play a key role. The Marketing and Outreach Coordinator performs tasks related to marketing, digital media, corporate communications and community engagement operations of Makovicka Physical Therapy.
Job Duties:
- Create new opportunities with community partners
- Research, interview, and write a variety of content for corporate communications
- Lead the planning and execution of special events, community drives, and employee initiatives
- Execute day-to-day social media strategy across digital platforms
- Oversee all digital media platforms and ensure brand consistency
- Plan, organize, and conduct outreach efforts including events, drives and local community events.
- Develop and Execute SEO Strategies: Create and implement comprehensive SEO strategies to improve organic search visibility and drive targeted traffic
- Collaborate with executive staff to carry out strategic initiatives
What You Need to be Successful:
- Excellent customer service skills and the ability to be welcoming and to put people at ease
- High level of attention to detail and organization skills is vital to your success
- Ability to take on plans and initiatives and run with them
- Excellent editing and communication skills (written, oral, and interpersonal)
- A solid understanding of digital marketing best practices (and how to apply them)
- Experience with tools like Microsoft 365, WordPress, Canva, and Google Analytics,
- Ability to multitask and prioritize various needs of clinics and leadership team.
- Willingness to learn and find new ways for us to connect with patients and the community.
- A naturally curious, problem-solving mindset
- Proficiency in Microsoft Office, including intermediate Excel skills for analyzing data (not just data entry)
- Comfort using modern AI tools to support your workflow
- A valid driver’s license and reliable transportation
Benefits Include: Insurance, 401(K) with matching, Continuing education reimbursement, Paid Time Off, and more.
Change your life but also change the lives of all we serve. Apply now!
Qualifications: High school diploma is required. Bachelor's degree in a related field preferred.
Previous experience in community outreach, nonprofit involvement, and/or program development strongly preferred. Must possess a valid driver’s license.