Community Engagment & Social Media Coordinator

Company Description Make-A-Wish Mid-Atlantic creates life-changing wishes for children fighting critical illnesses across Maryland, Washington, D.C., and northern Virginia. Founded in 1983, the chapter has granted more than 12,000 wishes, bringing hope, strength, and joy to local families. Each year, hundreds of children in the region are diagnosed with critical illnesses, and many are still waiting for their wishes to be fulfilled. The organization collaborates with community members, donors, volunteers, and partners to reach more children whose wishes might otherwise go unanswered. For more information, please visit wish.org/midatlantic.

Role Description The Community Engagement & Social Media Coordinator is responsible for managing the chapter’s day-to-day social media presence, supporting community visibility efforts, and coordinating mission-centered storytelling initiatives that deepen engagement with donors, partners, wish families, and the broader community. 

Reporting to the Director of Communications, this role helps bring the mission to life through compelling storytelling, social media engagement, public relations support, and community activations. The position works collaboratively across Communications, Mission Delivery, Alumni Relations, Development, and External Events teams to elevate wish family stories, increase organizational visibility, strengthen donor recognition efforts, and support strategic partnerships and campaigns. 

The ideal candidate is creative, organized, collaborative, detail-oriented, and passionate about using storytelling and social media to advance mission impact.  

WHAT YOU’LL DO  

Social Media Management & Digital Engagement 

• Manage the chapter’s day-to-day social media presence across platforms 
• Schedule and publish social media posts aligned with organizational priorities and campaigns 
• Draft engaging social media captions and mission-centered content 
• Maintain and manage the social media content calendar 
• Monitor comments, messages, and social engagement to strengthen community interaction and responsiveness 
• Track social media performance metrics and engagement trends 
• Support corporate activations and partnerships through social media promotion and content development 
• Coordinate donor recognition and stewardship-related social media posts during campaigns and events 

Storytelling & Mission Visibility 

• Coordinate with Mission Delivery and Alumni Programs to identify and develop stories highlighting wish family journeys and mission impact 
• Coordinate wish family storytelling interviews and assist in gathering mission-centered content 
• Collaborate with the Director of Communications and Communications Coordinator to determine how and where wish family stories are shared across social media and communication platforms 
• Maintain organized tracking systems for wish family stories, content assets, and storytelling opportunities 
• Assist in capturing compelling mission content through photos, videos, testimonials, and event coverage 

Public Relations & Community Engagement 

• Organize quarterly wish reveal and wish celebrations to increase visibility opportunities involving wish families, donors, sponsors, media, and community partners 
• Identify opportunities for community visibility, public relations, and mission amplification in partnership with External Events and Communications teams 
• Support strategic awareness campaigns and community engagement initiatives 
• Assist in coordinating and managing national partnership activations at the local level 

Event & Partnership Support 

• Capture live social media coverage and content during chapter events, wish experiences, and community activations 
• Support organizational events through social media storytelling, donor recognition, and engagement efforts 
• Coordinate social media support for sponsorship activations, community events, and fundraising campaigns 
• Assist with communication and coordination related to national partnerships and community collaborations 

Administrative & Team Collaboration 

• Collaborate closely with Communications, Development, Mission Delivery, Alumni Relations, and External Events teams to ensure aligned messaging and storytelling 
• Support communication planning, campaign execution, and content coordination across departments 
• Help maintain organized digital assets, content libraries, and communication resources 
• Protect and uphold Make-A-Wish America brand standards and messaging guidelines 

WHAT YOU’LL NEED   

• Education: Bachelor’s degree or equivalent experience. 
• Experience: Two to four (2-4) years of experience in communications, marketing, public relations, social media, nonprofit development, or related field 
• Computer/System Skills: Microsoft Office. Canva, Salesforce, and social media management platforms 
• Certificates, Licenses, Registrations: None. 
• Other Requirements:  
• Ability to manage multiple projects and deadlines simultaneously 
• Strong interpersonal skills and ability to collaborate across teams and with external stakeholders 
• Knowledge of social media trends, engagement strategies, and content best practices 
• Strong attention to detail and organizational skills 
• Ability to work occasional evenings and weekends in support of events and wish experiences 
• Experience with photography, videography, or content capture preferred 
• Ability to demonstrate passion for the mission of Make-A-Wish Mid-Atlantic 

WHAT WE OFFER   

• Competitive salary  
• Comprehensive benefits package including healthcare, dental, vision insurance; life/disability insurance; 403b company match; paid vacation and holidays 
• Hybrid work environment