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Assistant Boutique Director

Maison Alaïa
Miami, FL Full Time
POSTED ON 3/28/2026
AVAILABLE BEFORE 5/3/2026
At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

Assistant Boutique Director

ALAÏA | Miami, Florida

Reports to: Boutique Director

Role Overview

As an ALAÏA Ambassador, you are responsible of the development and optimization of the boutique performance and profitability by managing the boutique team, ensuring excellence in boutique operations and client service.

You will be responsible for all aspects relating to boutique operations and administration including but not limited to reporting, retail operations, stock control, Health and Safety, security, and performance analysis.

Your role will be to support the Boutique Director and it is important to have a solid understanding of both front and back office boutique operations.

Responsibilities

Boutique performance and sales achievement

  • Co-monitor the achievement of sales targets and KPI’s for the boutique
  • Monitor visual merchandising and displays to maintain brand image and boutique presentation
  • Propose and manage initiatives in the Boutique according to the ALAÏA Direction that will develop new clients, drive sales, and enhance the ALAÏA presence in the marketplace
  • Provide monthly and ad hoc reporting to the Boutique Director (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount) and propose corrective actions.
  • Support the effective running of the boutique

Team management and people development

  • Support the Boutique Director in the management of the team to optimize personal and boutique performance and profitability
  • Communicate and motivate the boutique team around the strategy and vision of the Maison and their collective and individual contributions
  • Support the Boutique Director in conducting team meetings in their absence, ensuring that staff is aware of the targets and clients experience best practices
  • Support the Boutique Director with the annual performance management process to provide feedback for the individual meetings
  • Delegate operations activities and establish clear responsibilities within the team
  • Assist the Boutique Director in providing training to the team to reach their targets and support the coaching of staff to drive success
  • Ensure the grooming guidelines are always followed within the team
  • Create a business-oriented approach and positive mindset in the boutique through team builder and supportive environment

Boutique operations and administration

  • Is responsible for all group, Maison and boutique policies, procedures, and guidelines
  • Ensure compliance with sales, financial and security procedures as outlined by the Maison
  • Supervise the boutique back office and administration, incl invoices, commissions etc.
  • Manage the stock inventory to ensure no discrepancies and communicate any stock issues to the management team and Head Office
  • Communicate the delivery schedules to the team
  • Create and monitor rotas in accordance with business needs and legal requirements
  • Monitor the quality of the client database per sales associate and that daily traffic is counted correctly daily
  • Ensure the boutique is properly maintained (light, furniture etc.) and take corrective actions

Client relationship and portfolio development

  • Candidate should have an existing list of strong customer relationships relevant for the London area
  • Requirement of highly professional client service within the boutique
  • Manage and develop customer relationships and the customer database system
  • Act as an Ambassador for the Maison
  • Build and develop strong relationships with VIPs

Qualifications

  • University degree in a business-related field is a plus
  • Previous boutique management experience (a minimum of 2 - 5 years), especially in the field of luxury retail
  • Good knowledge of MS office is required and knowledge of the CEGID store operating system is a plus.

Personal Skills

  • Management and leadership skills and business acumen
  • Excellent interpersonal, communication and organizational skills
  • Ability to motivate and develop team as per ALAÏA’s image
  • Ability to show innovation and initiative, be proactive and pre-empt boutique and team issues
  • Excellent presentation
  • Successfully able to handle multiple demands and competing priorities
  • Strong customer service approach and team spirit
  • Strong communication skills, Fluent English (written and oral), Foreign languages a plus

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

We Offer

Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.

At Richemont, We Craft the Future!

Expected Salary Range: $80,000 - $90,000

Salary will be determined based on relevant skills and experience.

Salary : $80,000 - $90,000

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