What are the responsibilities and job description for the Associate Manager, Customer Strategy & Insights position at Maesa?
#MaesaMagic
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.
Maesa is looking for an Associate Manager, Customer Strategy & Insights to support our growing Beauty portfolio, including brands like Fine’ry, Kristin Ess, Hairitage, and more. This role sits within the Sales Strategy & Operations organization and plays a critical role in how we translate data into action—shaping customer strategies, informing category decisions, and enabling scalable growth across our retail partners.
This is a highly cross-functional role at the intersection of data, category strategy, and go-to-market execution. As a true owner of your workstreams, you will be responsible for turning insights into impact—driving recommendations that influence internal teams and support strong performance across key retailers.
Reporting to the Director, Sales Strategy, this is a unique opportunity to help build and evolve how Maesa leverages data to drive decision-making in a fast-paced, entrepreneurial environment.
Responsibilities
$90K/yr - $95K/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.
Maesa is looking for an Associate Manager, Customer Strategy & Insights to support our growing Beauty portfolio, including brands like Fine’ry, Kristin Ess, Hairitage, and more. This role sits within the Sales Strategy & Operations organization and plays a critical role in how we translate data into action—shaping customer strategies, informing category decisions, and enabling scalable growth across our retail partners.
This is a highly cross-functional role at the intersection of data, category strategy, and go-to-market execution. As a true owner of your workstreams, you will be responsible for turning insights into impact—driving recommendations that influence internal teams and support strong performance across key retailers.
Reporting to the Director, Sales Strategy, this is a unique opportunity to help build and evolve how Maesa leverages data to drive decision-making in a fast-paced, entrepreneurial environment.
Responsibilities
- Own customer performance tracking and reporting, analyzing POS and panel data (Circana/IRI, Numerator) to identify trends, risks, and opportunities across key retailers and brands
- Translate data into clear, actionable insights and strategic recommendations that influence go-to-market planning and execution
- Drive category and assortment strategy recommendations, supporting internal teams with data-backed perspectives on shelf, productivity, and growth opportunities
- Build and evolve scalable reporting tools and dashboards that enable internal teams to self-serve insights and improve decision-making efficiency
- Support innovation planning and customer sell-in efforts, including development of compelling, insight-driven presentations and materials
- Partner cross-functionally with Sales, Brand Marketing, Operations, and Planning teams to align on priorities and deliver cohesive strategies
- Contribute to a culture of data-driven storytelling, elevating how insights are communicated across the organization
- Manage multiple projects and priorities independently in a fast-paced, high-growth environment
- Bachelor’s degree in Business Administration, Marketing, Finance, or a related field
- 3–6 years of experience in CPG, analytics, category strategy, sales strategy, or a related field
- Experience working with POS and panel data (Circana/IRI, Numerator required)
- Strong Excel skills (pivot tables, lookups, data manipulation) and comfort working with pre-built dashboards and data systems
- Proven ability to translate data into insights and actionable recommendations
- Strong storytelling and presentation skills, with the ability to communicate clearly to cross-functional stakeholders
- Ability to work independently, prioritize effectively, and manage multiple workstreams
- Experience collaborating cross-functionally in a fast-paced environment
- Retailer exposure (e.g., Target, Walmart) is a plus
- Experience in beauty or personal care is a plus
- A passion for the beauty industry and curiosity around consumer trends and behaviors
$90K/yr - $95K/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Salary : $90,000 - $95,000