What are the responsibilities and job description for the Senior Strategist position at Mad?
Why join Mad?
Mad is an independent creative agency based in South Florida, working across branding, campaigns, content, digital experiences, development, production, and emerging technologies. We partner with global brands, ambitious challengers, and emerging businesses to create work that moves people and drives results.
At Mad, collaboration, curiosity, and creativity are part of the everyday culture. We believe great ideas come from people who are empowered to experiment, bring fresh perspectives, and push work forward together.
What You’ll Do
We are looking for a Senior Strategist to help shape the thinking behind the work: someone curious, collaborative, culturally aware, and able to turn complexity into clear, inspiring direction. This is a highly collaborative, client-facing role where strategy, creativity, and storytelling come together.
Responsibilities
- Lead strategy development across multiple client accounts, from discovery and research through campaign planning and post-launch analysis.
- Develop audience insights, competitive analysis, cultural research, and strategic frameworks that inform creative and media direction.
- Write clear, inspiring creative briefs that help teams align around a strong strategic direction.
- Partner closely with Creative, Account, Project Management, and Production teams throughout the full lifecycle of a project.
- Facilitate workshops, discovery sessions, and strategic presentations with clients and internal teams.
- Build brand positioning, messaging frameworks, communication strategies, and go-to-market recommendations.
- Support integrated campaigns across digital, social, experiential, retail, content, and brand initiatives.
- Contribute to new business pitches, thought leadership, and agency growth initiatives.
- Help elevate strategic thinking across the agency through collaboration and mentorship.
Skills Needed
- 6 years of experience in Strategy, Brand Planning, Communications Planning, or a related role within a creative, branding, or marketing agency environment.
- Strong experience developing brand and campaign strategy across different industries and audiences.
- Ability to transform research, trends, and data into actionable creative direction and compelling narratives.
- Strong presentation and storytelling skills, both written and verbal.
- Experience facilitating workshops, discovery sessions, and client conversations.
- Strong understanding of integrated marketing and how strategy translates across channels and touchpoints.
- Comfortable working in a fast-paced, collaborative environment with shifting priorities and multiple projects running simultaneously.
- Experience with research and insights tools such as GWI, Mintel, Kantar, or similar platforms is a plus.
- Curiosity, emotional intelligence, adaptability, and strong collaboration skills are essential.
Nice to Have
- Experience working with consumer brands, Telecom, retail, lifestyle, entertainment, or technology clients.
- Experience contributing to business development or pitch processes.
- Familiarity with social listening, trend forecasting, or audience segmentation methodologies.