What are the responsibilities and job description for the Technical Sales Engineer- West position at Macnica Americas?
About Macnica:
Macnica Americas, Inc. is the North American division of Macnica Fuji Electronics Holdings, Inc. a $10 billion technology solutions provider with a stronghold in semiconductor distribution. Macnica excels in customizing solutions to client requirements and leveraging skilled engineers to expedite product development without compromising outcomes for our clients.
Learn more about the Macnica team members you’ll be joining!
Company perks:
- 15 days of vacation, plus 12 days of national holidays
- 40 hrs. of paid sick time off
- Health, dental, and vision insurance
- 401 (k) with company matching
- HSA/ FSA
Job Summary:
In this role, you will play a pivotal part in developing and closing new business opportunities across components, engineering services, and integrated solutions. You will focus on qualifying and converting inbound warm leads sourced from trade shows, vendor partners, industry events, and web inquiries into active customer engagements. This role requires a strong technical background, and the ability to articulate complex solutions to both technical and business audiences.
Duties/Responsibilities:
- Proactively engage and follow up with warm leads from marketing events, website inquiries, vendor partners, and trade shows.
- Position and promote Macnica’s portfolio of image sensors, semiconductors, SoMs, SBCs, display solutions, engineering services, and more.
- Qualify customer opportunities through thoughtful discovery and probing techniques.
- Identify customer challenges and recommend tailored sensor-to-solution offerings that include components, design support, and integrated products.
- Build strong technical and business relationships with prospective customers in key verticals.
- Work collaboratively with regional and vertically aligned Sales Directors, supporting strategic account engagement and territory development.
- Manage a defined geographic territory, contributing to pipeline growth and revenue goals.
- Support and augment Field Sales Representatives by stepping into FAE (Field Applications Engineer) roles as needed to ensure comprehensive technical coverage.
- Collaborate with internal teams including Field Application Engineers, Solutions Architects, and Product Management to drive opportunities from discovery to close.
- Maintain detailed customer engagement and opportunity records within Microsoft Dynamics CRM.
- Represent Macnica Americas at key events, trade shows, and customer visits (10–25% travel).
Required Skills/Abilities:
- Strong technical background in image sensor technology and a solid understanding of embedded systems or electronics.
- Demonstrated experience positioning complex technology solutions to engineering and procurement audiences.
- Highly motivated, organized, and comfortable with proactive outbound sales calls and customer engagement.
- Exceptional communication skills with the ability to translate technical features into customer value.
- Self-starter with a passion for innovation and technology
Education and Experience:
- 3–5 years of experience in a technical sales, applications engineering, or business development role.
- Bachelor’s degree in Electrical Engineering or related technical discipline.
- Experience working with or selling into the related industry..
- Familiarity with system design, SoMs, or AI/ML edge solutions is a plus.
- Prior experience with Microsoft Dynamics CRM or similar systems.