What are the responsibilities and job description for the Marketing coordinator position at Mack's Lure?
Job Summary
We are seeking a dynamic and innovative Marketing Coordinator to join our vibrant marketing team. In this role, you will drive impactful marketing campaigns across multiple channels, enhance brand visibility, and support sales growth through strategic content creation and digital marketing initiatives. Your energetic approach and keen eye for detail will help elevate our brand presence and engage target audiences effectively. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to meaningful projects that make a difference.
Responsibilities
- Develop, implement, and manage multichannel marketing campaigns including social media marketing, email marketing, print advertising, and digital advertising such as Google AdWords and Facebook Advertising.
- Conduct research to identify market trends, customer preferences, and competitive insights to inform marketing strategies.
- Create compelling content for various platforms, including website copy, blog posts, social media posts, and promotional materials using copywriting best practices.
- Manage and optimize website content using WordPress and basic HTML coding to ensure SEO best practices are followed for improved search engine rankings.
- Analyze campaign performance using tools like Google Analytics and other analytics platforms to measure ROI and refine marketing tactics accordingly.
- Coordinate with sales teams to support advertising sales efforts and develop strategies for B2B marketing initiatives.
- Oversee the use of marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement.
- Collaborate with product management teams to align marketing efforts with product launches and updates in the e-commerce space.
- Manage budgets for various campaigns ensuring efficient allocation of resources across all channels.
Qualifications
- Proven experience in digital marketing with a strong understanding of SEO, social media marketing, content marketing, and performance marketing strategies.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual assets.
- Familiarity with marketing automation platforms and analytics tools such as Google Analytics.
- Knowledge of HTML coding, WordPress website management, and basic graphic design skills.
- Strong research skills with the ability to analyze data to inform decision-making.
- Excellent copywriting skills with attention to clarity, engagement, and brand voice.
- Experience in B2B marketing or product management is a plus.
- Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- Strong communication skills with a proactive attitude toward teamwork and collaboration. This paid position is ideal for motivated individuals eager to grow their career in marketing while making a tangible impact through innovative campaigns. Join us to be part of a forward-thinking team dedicated to excellence!
Job Type: Full-time
Pay: $18.00 - $25.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $18 - $25