Marketing Specialist

Marketing Specialist – MAC Panel

Position Summary

MAC Panel is seeking a highly driven, hands-on Marketing Specialist to support the growth of our brand, products, and customer engagement efforts across the aerospace, defense, industrial, and test markets.

This role is designed for a fast-moving individual contributor who enjoys building, creating, organizing, and executing. The Marketing Specialist will own day-to-day marketing execution while working directly with the CEO on strategic direction, messaging, positioning, and growth priorities.

The ideal candidate combines strong execution skills with curiosity, adaptability, and a willingness to leverage modern AI tools to improve speed, quality, and effectiveness.

Key Responsibilities

Content & Brand Execution

• Develop and maintain marketing collateral including brochures, datasheets, presentations, trade show materials, and sales enablement content
• Support website updates, product messaging, and digital content creation
• Help maintain and evolve MAC Panel’s brand identity across all customer touchpoints
• Create and manage LinkedIn posts, customer announcements, and other social media content
• Coordinate photography, video, graphics, and other creative assets as needed
• Develop customer success stories, application highlights, and thought leadership content that showcases MAC Panel’s expertise and capabilities

Podcast & Multimedia Content

• Lead the relaunch and ongoing management of MAC Panel’s podcast program as a platform for industry thought leadership
• Coordinate podcast planning, guest outreach, recording logistics, editing, publishing, and promotion
• Create supporting content from podcast episodes, including social media clips, articles, email content, and sales enablement materials
• Work with internal subject matter experts, customers, and industry partners to develop engaging technical and market-focused discussions

Sales & Business Development Support

• Support the sales team with customer-facing materials, proposal graphics, presentations, and messaging
• Assist in organizing and executing trade shows, customer visits, and marketing campaigns
• Help develop targeted outreach campaigns aligned with strategic growth initiatives
• Maintain marketing and customer data within CRM systems

Digital Marketing & Analytics

• Assist with email marketing campaigns, website analytics, SEO, and digital engagement tracking
• Monitor campaign performance and provide recommendations for improvement
• Support ongoing CRM and marketing automation activities
• Assist with website content management and continuous improvement initiatives

AI & Process Enablement

• Utilize modern AI tools to improve marketing content generation, research, productivity, and execution speed
• Explore and implement new AI-enabled workflows for content creation, marketing automation, and customer engagement
• Continuously seek opportunities to improve efficiency and quality through technology adoption

General Marketing Operations

• Coordinate with external vendors, agencies, printers, and contractors
• Manage multiple projects simultaneously with strong attention to detail and responsiveness
• Support other strategic initiatives as directed by the CEO
• Improve internal alignment around mission, vision, values and strategic direction

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Strong written and visual communication skills
• Self-starter with the ability to execute independently and move quickly
• Comfortable operating in a dynamic, growing business environment
• Experience with tools such as CRM systems, Canva, Adobe Creative Suite, PowerPoint, LinkedIn, email marketing platforms, and website content management systems
• Interest in or experience using AI tools such as Claude, generative AI platforms, content automation tools, or workflow automation tools
• Strong organizational skills and ability to manage competing priorities
• Preferred: 3–7 years of marketing experience
• Preferred: Experience in B2B, industrial, manufacturing, aerospace, defense, engineering, or technical environments
• Preferred: Experience with WordPress, website content management, SEO, and website analytics
• Preferred: Experience creating or managing podcasts, video content, webinars, or other multimedia marketing programs

What Success Looks Like

• High-quality, professional marketing materials delivered quickly and consistently
• Improved visibility and consistency of MAC Panel’s brand and messaging
• A successful relaunch of the MAC Panel podcast with a regular publishing cadence and growing audience engagement
• Strong support for sales growth and customer engagement initiatives
• Increased marketing execution speed through effective use of AI and automation tools
• Improved website engagement, content freshness, and digital presence
• Internal marketing to improve alignment around mission, vision, values and strategic direction
• Reliable ownership and follow-through across a broad range of marketing activities