What are the responsibilities and job description for the Business Development Manager position at M&R Marketing?
M&R Marketing, based in Macon, GA, is currently hiring for the full-time, in-house position of Business Development Manager. This position is available immediately.
The ideal candidate will have 5 years of professional sales experience, a deep understanding of digital advertising and strategy development, and a proven record of building strong client and team relationships.
RESPONSIBILITIES
The Business Development Manager (BDM) is responsible for cultivating new leads who match M&R’s target market, converting them to clients, and working cooperatively with Project Managers to ensure the successful completion of projects and retention of relationships. The BDM is expected to maintain a high-level of service-knowledge in order to properly develop and present proposals to leads and clients.
The following account-specific tasks are critical to the success of this position:
LEAD DEVELOPMENT
- Utilize personal network to gain contact with prospective clients
- Build outreach strategies and leads lists and effectively approach primary decision maker
- Accept and serve all assigned inbound leads (word-of-mouth, marketing efforts, referrals, etc)
- Qualify inbound leads based on our defined target market
- Create discovery briefs to be used by M&R’s internal team
PROPOSAL PRESENTATION & FOLLOW UP
- Develop and present custom proposals to leads and clients based on their specific needs
- Possess a deep understanding of how specific services work together and will help promote a business in the most effective way possible
- Effectively utilize M&R’s CRM to track sales pipeline and progress towards business development goals
- Employ an effective follow-up process with all leads and clients with the goal of converting
CLIENT MANAGEMENT & SUPPORT
- Serve as the primary point of contact for clients
- Effectively discover the goals and needs of clients
- Develop strong marketing strategies and solutions based on client needs
- Strategize ways to reengage relationships with inactive clients
- Create discovery briefs to be used by M&R’s internal team
- Communicate the goals and vision of a project to the M&R creative team to ensure the client’s needs and expectations are exceeded
- Oversee the management of projects from beginning to end
- Regularly communicate with your book of business
CLIENT RETENTION
- Explain to clients how specific services will help promote their products or services in the most effective way possible
- Evaluate service reporting and discuss with client and digital strategist as a part of client retention and growth
- Deliver proposals to existing clients to help increase the growth of their business and improve account retention with M&R
- Analyze customer satisfaction scores and follow-up with clients as necessary
PARTNER WITH PROJECT MANAGER
- Effectively introduce client to Project Manager as a secondary point of contact
- Partner with Project Manager in multiple ways as it relates to leads and clients
COMMUNITY ENGAGEMENT
- Identify, cultivate, and maintain relationships with key stakeholders in our target market communities
- Attend community networking events
- Stay up to date on community news and activities within all key markets
EMPLOYEE BENEFITS
- Health, Dental, Vision, and Life Insurance
- Matching 401K plan
- 10 paid holidays per year
- Paid vacation and sick time
- Paid maternity and paternity time
- Paid volunteer time
APPLY HERE: https://www.mandr-group.com/career/business-development-manager/