What are the responsibilities and job description for the Digital Marketing Strategist/Lead position at Luxer One?
At Luxer One, we’re relentlessly improving the way the world receives goods. From streamlining last-mile deliveries for multifamily residences and offices, to revolutionizing retail with buy-online-pick-up-in-store solutions, our mission is to provide seamless package management experiences. As an EOS-driven organization, we emphasize clarity, accountability, and collaboration in every initiative, empowering our teams to excel and innovate continually.
We are looking for an experienced and innovative Digital Marketing Strategist/Lead with deep expertise in digital demand generation, lead optimization, and strategic use of AI/LLM tools. The ideal candidate is a digital generalist who can confidently lead demand-gen initiatives, leverage the latest AI technologies, and deliver measurable growth in marketing qualified leads (MQLs) and sales qualified leads (SQLs). This role will play a pivotal part in shaping and executing our digital strategy, driving measurable impact across the organization, particularly in collaboration with Sales.
Key Responsibilities:
Demand Generation & Digital Strategy:
- Plan, execute, and optimize comprehensive digital marketing strategies to drive demand and generate high-quality leads (MQLs and SQLs).
- Manage and optimize paid digital campaigns across Google Ads, LinkedIn, Instagram, PPC, and other digital platforms, utilizing A/B testing, retargeting, and advanced segmentation.
- Own and improve the marketing funnel strategy, ensuring consistent lead flow, performance tracking, and optimization.
AI & LLM Integration:
- Leverage advanced AI/LLM tools (e.g., ChatGPT, Midjourney, Bard) to streamline marketing operations, enhance customer engagement, and automate content and performance optimizations.
- Stay abreast of emerging AI technologies and implement innovative digital strategies utilizing these tools.
Analytics & Performance Optimization:
- Analyze campaign effectiveness using Google Analytics, SEMRush, Zoho CRM, HubSpot, and other marketing automation tools.
- Measure and report on key performance indicators (ROAS, CTR, conversion rates, etc.).
- Regularly provide data-driven insights, recommendations, and optimizations to improve ROI and lead quality.
- Collaborate closely with the Sales team to align digital strategies with sales objectives and pipeline targets.
Digital Channel Management:
- Oversee SEO strategies, including keyword research, content optimization, and backlink strategies to drive organic growth.
- Coordinate website optimization (WordPress) to enhance user experience and conversion rates.
Cross-Functional Collaboration:
- Work closely with internal stakeholders across Marketing, Sales, Product, and Channel Partners to develop and execute integrated digital strategies.
- Ensure alignment and clear communication across teams through regular EOS-driven meetings and accountability structures.
Requirements
Qualifications:
- 4 years in digital marketing with a strong focus on demand generation, paid media, and digital strategy.
- Demonstrated expertise in PPC, SEO, CRM, marketing automation (HubSpot, Zoho CRM preferred), and analytics platforms (Google Analytics, SEMRush).
- Experience or demonstrated familiarity with AI and LLM tools (ChatGPT, Bard, Midjourney, etc.) to improve marketing effectiveness.
- Exceptional analytical and data interpretation skills, with the ability to clearly communicate insights and recommendations.
- Proficiency in WordPress and website optimization techniques.
- Excellent organizational skills, detail-oriented, and ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Skills:
- Familiarity with the EOS (Entrepreneurial Operating System) model.
- Strong project management and problem-solving skills.
- Entrepreneurial mindset, with the flexibility and adaptability to navigate a high-growth environment.
Benefits
Why Join Luxer One?
- Be part of a rapidly growing, innovative company transforming package management solutions.
- Work within a collaborative team environment guided by clear core values and EOS methodology.
- Competitive compensation, professional growth opportunities, and impactful work.
