Demo

Sales Counselor - Assisted Living

Lutheran Homes Inc
Fort Wayne, IN Full Time
POSTED ON 3/20/2026
AVAILABLE BEFORE 5/19/2026

In this role, you will be responsible for building relationships with prospective residents and their families, guiding them through the decision-making process, and ultimately helping them choose Lutheran Life Villages as their home. Your work will directly impact the lives of seniors and their families, offering them peace of mind through informed decisions and excellent service.

Essential Job Functions

  • Actively generate and follow up on leads through various channels, including in-person tours, phone calls, email outreach, marketing campaigns and walk-in inquiries.
  • Educate and inform prospects on our unique community as a protective umbrella of living for seniors; focusing more on lifestyle rather than product; understand traditional and advanced deposit structure and benefits.
  • Receive calls and inquiries from prospective members, their families, and their advisors; provide information, answer questions, overcome objections and close sales.
  • Interview and review records of prospective members for approval; paperwork includes applications, contracts, financial reports, lead tracking and sales reports.
  • Review levels of care needed by prospective members with both the prospect and Assisted Living Community team to determine the best fit within LLV.
  • Prepare and review sales, leads and activity reports.
  • Collaborate with RL Assisted Living Community team and track RSVPS, make reminder phone calls and attend Assisted Living Community informational, sales, and lifestyle events.
  • Responsible for meeting sales goals, expenses, and established sales budget.
  • Initiate and maintain contact with prospective members, referral sources and others.
  • Partner with outside consultants for any programs and training required.
  • Track lead sources and completes reports on lead tracking as required.
  • Learn LLV services to offer the full continuum of care & cross train to cover teammates while out on leave/PTO.
  • Coordinate with all LLV campuses to provide service solutions for prospects.
  • Display behavior that supports LLV’s mission, vision, values, and policies; consistently perform position responsibilities in a professional and ethical manner.
  • Protect confidential information of clients, team members, residents, and vendors.
  • Perform various related essential duties as required by the VP of Sales and Marketing
  • Complete all other duties as assigned.

 

Qualifications

Education:

High school diploma and some vocational or college course work in business, marketing or a related field required.

Experience:

Minimum of three (3) years of related experience (a bachelor’s degree in marketing, social sciences, business, or a related field may be substituted for two (2) of the years experience). Previous experience in a lifestyle focused retirement community preferred but not required. Previous sales experience strongly preferred.

Salary.com Estimation for Sales Counselor - Assisted Living in Fort Wayne, IN
$60,390 to $85,345
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