Public Relations Manager

Public Relations Manager

lūquire is seeking a Charlotte-based mid-level public relations professional to lead high-profile, integrated accounts for national and regional brands. As a Public Relations Manager, you’ll serve as a trusted client partner, strategic storyteller and team mentor. You’ll drive breakthrough earned media, thought leadership and influencer programs that deliver measurable business results and leverage AI and emerging technology to work smarter, deliver stronger results, and stay on the forefront of what’s next.

The ideal candidate has experience (preferably in-agency) managing complex clients or projects (retail and QSR experience is a plus!), crafting integrated communications strategies and leading teams that produce exceptional work. You’re equal parts strategist and doer: An excellent writer who has mastered AP Style and has an understanding of how to adjust tone and format for various audiences, a critical thinker, and a proactive relationship-builder who thrives in a fast-paced, collaborative environment where no two days are the same.

This role is based Charlotte, N.C.

What you do

• Lead day-to-day PR and communications efforts for multiple clients, ensuring all strategies and deliverables ladder up to brand and business objectives.
• Develop and execute proactive media relations strategies, securing top-tier, trade and regional coverage that builds awareness and credibility.
• Provide strategic counsel on issues management, brand positioning and storytelling opportunities across earned media, as well as owned and social channels, as appropriate.
• Craft and edit compelling media materials, talking points, thought leadership content and other assets with precision and mastery of AP Style.
• Collaborate cross-functionally with internal content, creative, media and strategy partners as well as clients’ external partners and vendors to ensure integrated campaign success.
• Manage account teams with clarity and confidence – guiding priorities, mentoring junior staff and fostering collaboration across disciplines.
• Monitor trends, competitors and cultural moments to identify timely opportunities that elevate client visibility and relevance.

What we’re looking for

• Minimum of three years of public relations agency or in-house PR/communications experience, with a track record of delivering impactful, strategic campaigns.
• Proven ability to manage multiple clients and projects simultaneously, balancing creative vision with operational excellence.
• Exceptional writing and editing skills – a confident storyteller fluent in media, message and tone.
• Demonstrated success building relationships with journalists, influencers and other third-party stakeholders.
• Experience developing and presenting strategic recommendations to senior clients.
• A proactive, detail-oriented leader with strong organizational and interpersonal skills.
• Bachelor’s degree in communications, public relations, journalism or related field.

Who you are

• A confident and professional communicator who inspires trust with clients and teammates alike.
• A strategic thinker who connects brand stories to business outcomes.
• A master of language and craft who writes with clarity, persuasion and purpose.
• A collaborative leader who mentors others and champions great ideas.
• A problem-solver who anticipates what’s next and takes initiative to make it happen.
• Someone who believes feedback is a gift – eager to give it thoughtfully and receive it with openness and growth in mind.

Why lūquire

lūquire is an award-winning, fully integrated marketing agency headquartered in Charlotte, N.C. We’re a collaborative team of strategists, creators and communicators helping brands achieve extraordinary outcomes through bold ideas and thoughtful execution.

This position offers competitive pay, a comprehensive benefits package and the opportunity for career advancement with a growing company. luquire employs a voluntary hybrid work model, meaning employees may work from home or in the office at their discretion.

To apply, please submit your cover letter, resume, and writing samples such as PR strategies/plans, press releases, and pitches you’ve created.

An Equal Opportunity Employer

Luquire George Andrews (Luquire) participates in E-Verify. Luquire recognizes and values the diversity of its employees. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or genetic information. It is our intention that all qualified applicants are given equal opportunity and that selection decisions are based on job-related factors.