Marketing Intership

Overview

Lucas Milhaupt continues to expand its digital marketing capabilities to drive qualified lead generation across core industries including Aerospace, Automotive, Electrical, and Industrial Manufacturing. To support this growth, we propose bringing on a Marketing Intern focused on digital lead generation, marketing automation, and campaign performance analytics.

This internship will provide hands-on experience in real-world B2B marketing while directly contributing to measurable pipeline growth.

Internship Objective

The primary objective of this internship is to provide practical experience in:

• Digital lead generation strategy
• Marketing automation execution
• Campaign performance reporting
• Conversion tracking from lead to opportunity
• CRM integration and data

The intern will work closely with the marketing to support ongoing campaigns while learning the full lifecycle of a B2B lead.

Project Focus: Digital Lead Generation & Automation

• Campaign Development & Execution

The intern will assist in building and managing digital campaigns that may include:

• Email automation workflows
• LinkedIn sponsored campaigns
• Trade publication subscriber list campaigns
• Landing page and gated content deployment
• CTA implementation within blog and website content

They will gain exposure to audience segmentation by industry, geography, and buyer persona.

• Marketing Automation Support

Working within our marketing automation and CRM platform, the intern will:

• Build automated email sequences
• Support lead scoring logic
• Track lifecycle stages
• Ensure proper UTM tagging and campaign attribution
• Maintain database integrity

This provides practical experience in how automation supports scalable lead generation.

• Reporting & Performance Analytics

A core deliverable of this internship will be structured campaign reporting.

• Email open rates
• Click-through rates
• CTA views
• Form submissions
• Conversion of campaign leads into qualified sales opportunities
• Pipeline value generated from campaigns

They will prepare monthly performance dashboards and present findings, including optimization recommendations.

• Lead-to-Opportunity Conversion Analysis

The intern will work cross-functionally with sales to understand:

• Which campaigns generate qualified conversations
• What industries convert at the highest rate
• Common objections or drop-off points
• Time from first touch to opportunity creation

By the end of the internship, the candidate will have hands-on experience in:

• B2B digital marketing strategy
• Industrial lead generation
• Marketing automation platforms
• CRM reporting
• ROI measurement
• Data-driven campaign optimization
• Sales and marketing alignment

This is not a passive internship. It is performance-based and analytics-driven.

Value to Lucas Milhaupt

This internship supports several strategic initiatives:

• Increased digital campaign frequency
• Improved reporting visibility for leadership
• Stronger lead-to-opportunity tracking
• Better targeting by industry segment
• Data-driven budget allocation decisions
• Enhanced marketing ROI transparency

Additionally, the intern can support campaign scalability as we expand automation efforts globally.

Structure

Duration: 10–12 weeks

Hours: 15–20 hours per week

Reporting To: Marketing Communications Manager

Deliverables:

• Monthly campaign performance report
• Lead conversion analysis summary
• Final presentation outlining insights and optimization recommendations

Long-Term Opportunity

If performance and cultural fit align, this internship could evolve into:

• Part-time marketing analyst role
• Digital marketing coordinator position
• Future full-time marketing position upon graduation