What are the responsibilities and job description for the Search Engine Marketing Specialist (PPC) position at Kinetic Sequence Digital Marketing?
Kinetic Sequence is a digital marketing agency located downtown Milwaukee, WI that has helped businesses with their online advertising for over 10 years. We specialize in PPC, programmatic video, display and Connected TV advertising.
We are seeking a pay-per-click (PPC) specialist that will be responsible for managing a portfolio of accounts within Google Ads. The ideal candidate is someone who cares about the success of our clients and has a passion for digital marketing. As a small and quickly growing agency we are looking for someone who enjoys working both independently and with teams.
Job Responsibilities:
- Build out, manage, and optimize advertising campaigns primarily in Google Ads
- Develop and execute strategies based on our client specific goals
- Regular campaign reporting
- Setup integrations such as offline conversions
- Identify and maximize new opportunities for client growth
- Continue to study new PPC practices and techniques
- Follow industry trends and contribute to company case studies and blog articles
Qualifications:
- 2 years of experience managing Google AdWords campaigns.
- Solid understanding of Google Analytics
- A verifiable track record of meeting and exceeding advertising campaign goals
- Ability to work independently
- Ability to succeed in a fast-paced, competitive environment
- Experience with basic Wordpress and landing page software such as Unbounce (or at a minimum the desire to learn)
Benefits:
- Competitive annual salary
- Health care reimbursement program
- Unlimited paid vacation
- Flexible work schedule in office or at home
- Paid Maternity/Paternity leave
- Company provided laptop of your choice
- Cell phone reimbursement
Additional Office Perks:
- Casual dress code
- Laid-back office environment in Historic Third Ward
- Iced coffee and beer on tap