Lead Generation Marketer

The Role 

As Lead Generation Marketer you will own the strategy and execution of LR Paris’ lead generation engine, responsible for building a qualified pipeline that fuels new client acquisition and account expansion. This is a strategic operational role: you design data-driven campaigns, establish scalable processes, and manage the HubSpot platform as a core business system. You will work cross-functionally with sales, marketing, and leadership to ensure consistent pipeline flow, campaign performance, and data integrity. Your success directly impacts revenue growth and the company’s path to becoming the Fortune 500 trusted gifting partner. 

Key Responsibilities 

Pipeline Strategy & Campaign Management 

• Develop and own the annual lead generation strategy, including target markets, ideal customer profiles, and channel mix (email, digital, events, LinkedIn, third-party data). 

• Design and execute multi-channel campaigns (email, digital, events, social, web) that generate qualified leads aligned to revenue targets and account expansion goals. 

• Plan and manage events, pre-event, in-event, and post-event touches; with clear success metrics (pipeline impact, engagement, content capture). 

• Monitor campaign performance daily/weekly against KPIs (lead volume, conversion rates, engagement, ROI); make rapid optimizations to improve results. 

• Develop quarterly and annual marketing plans aligned to company revenue targets and product roadmaps. 

Research, Targeting & Lead Qualification 

• Conduct market research and competitive analysis to identify high-value target accounts and industries. 

• Define and maintain lead qualification criteria to ensure high-quality handoff to sales. 

• Design and implement lead scoring models based on engagement, fit, and sales-input feedback. 

• Analyze lead generation data regularly to identify trends, bottlenecks, and opportunities for optimization. 

HubSpot Data Ownership & Operations 

• Own HubSpot strategy and administration, including contact and company segmentation, lifecycle stages, and lead scoring. 

• Build and maintain nurture workflows, automated campaigns, and event attribution to move leads through the pipeline efficiently. 

• Work with IT team to create and maintain dashboards that give leadership real-time visibility into campaign performance, pipeline health, and revenue contribution. 

• Ensure data quality and integrity through regular audits, documentation of data governance standards, and ongoing team training. 

• Evaluate, recommend, and integrate tools and platforms (e.g., Apollo, enrichment tools, marketing automation) that improve lead gen efficiency and data flow. 

• Work with IT to integrate marketing initiatives into company systems (CRM, DAM, analytics) to reduce manual work and improve visibility. 

Sales Handoff & Pipeline Support 

• Coordinate timely distribution of qualified leads to sales team; establish SLAs and feedback loops to ensure quality. 

• Track and report on lead generation activities, pipeline contribution, and progress toward quarterly/annual targets. 

• Partner with sales leadership to identify expansion opportunities within current accounts and execute nurture campaigns. 

• Generate regular stakeholder reports (monthly and quarterly) that highlight campaign successes, pipeline impact, and areas for improvement. 

Marketing Operations & Infrastructure 

• Design and document scalable lead gen processes (campaign briefs, timelines, approvals, post-mortems) that can grow without bottlenecks. 

• Maintain standardized campaign templates and documentation across channels. 

• Establish and maintain reporting frameworks and KPI dashboards for leadership visibility. 

• Lead platform training sessions and create resources to drive adoption of HubSpot best practices across the company. 

• Identify operational bottlenecks and propose data-driven strategies to improve efficiency and results. 

Qualifications 

Required: 

• Bachelor's of Science in marketing analytics or another related field 

• 5-7 years of experience in lead generation, growth marketing, demand generation, or marketing operations (B2B preferred). 

• Demonstrated track record building and optimizing lead gen campaigns across multiple channels; ability to show quantified results (lead volume, conversion rates, ROI). 

• Deep hands-on expertise with HubSpot (segmentation, workflows, attribution, dashboards, reporting); comfort with data and analytics. 

• Strong understanding of lead qualification criteria, lead scoring models, and sales enablement practices. 

• Proven ability to manage multiple projects simultaneously, prioritize effectively, and work cross-functionally with sales and leadership. 

• Exceptional communication skills; ability to present data clearly to non-technical stakeholders and influence decision-making. 

• Proficiency with spreadsheets and data analysis (Excel, Google Sheets); familiarity with SQL or database concepts is a plus. 

Preferred: 

• Experience in luxury gifting, promotional products, or B2B services with complex sales cycles. 

• Experience building lead generation functions from the ground up or scaling existing programs. 

• Familiarity with marketing automation platforms beyond HubSpot, CRM integrations, or modern marketing stack architecture. 

• Proactive problem-solver who seeks creative solutions and isn’t afraid to experiment with new tactics or tools. 

• Self-starter with strong organizational skills and demonstrated ability to thrive in a fast-paced environment. 

Our Core Values  
  

• HUMANS CONNECTING HUMANS - At the end of the day that’s what we do, build lasting connections. We bridge the gap between brands and their audiences, creating unforgettable brand experiences. 

• TANGIBLE STORYTELLERS - We aren't selling products; we're creating unique brand experiences that our clients are proud to put their logo on. 

• QUALITY WITHOUT COMPROMISE - You can’t put a price on perception, but quality shouldn’t cost more. 

• CUSTOMER ( EXPERIENCE) OBSESSED - We’re brand obsessed and love turning good products into great brand experiences. 

• IMPOSSIBLE ISN’T LR PARIS -We make it happen. That's really it. When something's hard, we figure it out as a team. When there's a problem, we solve it. Our clients work with us because they know we'll show up and do the work – and we don't stop until they're happy. We're invested in their success, and it shows in everything we do. 

Benefits 

• Subsidized medical, dental, and vision  

• Commuter Benefits  

• 401k  

• HSA & FSA  

• Supplemental Life Insurance  

• Voluntary Short & Long Term Disability  

• PTO – 2 weeks of vacation, 8 holidays and 5 sick days