What are the responsibilities and job description for the Sr Analyst, Media Analytics position at Lowes?
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Your Impact
The Senior Analyst, Media Analytics supports Lowe's enterprise media measurement and optimization efforts by analyzing campaign performance, producing insights, and driving data-informed recommendations.
This role plays a key part in connecting Lowe's paid media investments to both eCommerce and in-store performance, ensuring marketing effectiveness and continuous improvement.
What You Will Do
Collect, validate, and analyze performance data across all paid media channels.
Develop and maintain recurring reports and dashboards to monitor campaign and channel performance.
Track and interpret key performance indicators (KPIs) such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions.
Identify insights and trends to inform optimization opportunities and media planning decisions.
Support the design and analysis of split tests (A/B tests) and incrementality studies.
Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes.
Ensure data quality, consistency, and alignment with enterprise reporting standards.
Contribute to continuous improvement of reporting tools, methodologies, and processes.
Minimum Qualifications
Bachelor's degree in Analytics, Marketing, Statistics, Business or a related field or equivalent years of experience in lieu of education requirement, if applicable
5 Years of general Marketing experience
2–4 years of experience in media analytics, digital marketing, or performance measurement
Working knowledge of media performance metrics and data sources (DSP, ad server, social, search, retail media)
Proficiency in Excel and data visualization tools (Tableau, Power BI)
Strong analytical and problem-solving skills with attention to detail
Preferred Skills/ Experience
Experience in retail, eCommerce, or omnichannel marketing analytics
Familiarity with marketing attribution, incrementality testing, or MMM methodologies
Experience using SQL or data querying tools for performance analysis
Understanding of omni-retail business model, customer segments, and omnichannel marketing ecosystem
About Lowe’s
Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.