What are the responsibilities and job description for the Manager, Media Analytics position at Lowes?
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Your Impact
The Manager, Media Analytics leads the measurement, optimization, and insight development for Lowe’s enterprise media investments across all channels, including TV, digital, social, search, and retail media.
This role translates complex data into clear, actionable insights that guide marketing strategy, improve campaign effectiveness, and connect media performance to Lowe’s omnichannel business outcomes.
The Manager partners closely with Media Strategy & Planning, Channel Activation, Finance, Data Analytics, and Data Science to ensure Lowe’s media investments deliver measurable business value.
What You Will Do
Drive enterprise-wide media performance strategy, establishing success frameworks and identifying opportunities to enhance media efficiency and return on investment (ROI).
Translate media performance insights into strategic recommendations that directly inform business outcomes such as sales growth, customer acquisition, and traffic generation.
Influence budget allocation, optimization decisions, and investment strategies through close partnership with Media Strategy, Planning, and Activation leaders.
Oversee and evaluate the design and outcomes of A/B tests and media experiments to ensure rigor and relevance in measuring incremental impact.
Guide collaboration with Data Analytics and agency partners to advance marketing mix modeling (MMM) and attribution methodologies that support enterprise decision-making.
Champion the development and governance of dashboards and scorecards with Data Analytics and Data Science teams, ensuring consistent visibility into performance across paid media channels.
Communicate and advise senior leadership and cross-functional stakeholders with strategic insights and clear narratives that drive informed decision-making.
Lead, coach, and elevate a team of media analysts, fostering a high-performance culture of analytical rigor, innovation, and data storytelling.
Build strategic partnerships with internal and external media partners to align measurement frameworks, strengthen data quality, and enhance insight delivery across the enterprise.
Minimum Qualifications
Bachelor's degree in Analytics, Marketing, Statistics, Business or a related filed or equivalent years of experience in lieu of education requirement, if applicable
5 years Marketing, Media or Related Experience
5–8 years of experience in media analytics, marketing performance, or marketing science
1-3 years of leadership experience
Strong understanding of modern digital media and traditional media ecosystems (demand-side platforms (DSPs), advertising servers (ad servers), social media, search, television (TV), radio, etc.).
Expertise in reporting and visualization tools (Tableau, Power BI, or Looker).
Proficiency in Excel; working knowledge of SQL or equivalent query languages.
Demonstrated ability to translate data into strategic recommendations for senior audiences.
Strong project management and communication skills.
Proven experience leading analysts and managing cross-functional initiatives.
Preferred Skills/ Experience
Experience in a retail, home improvement, or CPG environment.
Familiarity with marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing.
Experience working in a matrixed enterprise environment with multiple stakeholder groups.
Strong data storytelling and presentation skills, with the ability to simplify complex insights.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.