What are the responsibilities and job description for the Manager Paid Media position at Lowes?
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The principle purpose of the Paid Media Manager is to manage a team of Sr. Analysts in planning, implementation, and optimization of paid digital advertising marketing campaigns. The Paid Media Manager will work alongside a team of direct reports to execute all paid media efforts including campaign ideation, setup, optimization, testing, and analysis. The Paid Media Manager will be responsible for a specific business area or platform within the channel, and will formulate campaign strategy, research keywords, targeting data, campaigns, potential vendor partners, and competitive activity to craft effective digital marketing programs.To accomplish this the Paid Media Manager must have knowledge and experience in the ever-changing digital media ecosystem. The individual must also be able to lead a team, analyze complex data sets to identify target audience opportunities, forecast results and budget expectations. The Paid Media Manager works closely with the Lowe's Media Planning, Merchandising Marketing, Marketing Operations, Data & Analytics, eCommerce, and IT teams to align plans to maximize advertising efforts against total business objectives and priorities within their area of focus.
What You Will Do
Responsible for leading a team in the strategy and efficient day to day management of assigned digital marketing campaigns; monitors budget pacing, taxonomy and ad copy optimization, and testing strategy to ensure efficient and effective delivery of campaigns
Leverages digital media methodologies and tools required to deliver efficient and profitable digital marketing campaigns
Oversees media buying strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area
Stays current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies; drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.
Hires and manages a team of digital marketers and helps them meet their performance objectives by providing the appropriate coaching, tools, feedback, and training.
Proactively explores and test new campaign types, tactics and strategies to continually optimize campaigns. Lead team in continually making ad copy, campaign structure, and landing page optimization resulting in improved campaign KPIs.
Oversees a portion of a multi-million dollar advertising budget. Stewards campaigns to maximize performance in appropriate platform (Google, Bing, Facebook, Instagram, Pinterest, Twitter, etc.)
Works with other digital marketing teams (SEO, Social, Digital Media), to maximize on-site and in-store traffic and revenue
Minimum Qualifications
Bachelor’s degree Business, Marketing, Communications or Related Field or equivalent years of experience in lieu of education requirement, if applicable
5 years Marketing, Media or Related Field
Preferred Skills/Education
Master’s degree Business, Marketing, Communications or Related Field
2 years Retail Experience
2 Years of Agency Experience
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.