What are the responsibilities and job description for the Marketing Manager position at Lotus Company?
About The Lotus Company
At The Lotus Company, we believe every person deserves more than a place to live - they deserve a place to belong.
Lotus exists to restore dignity, renew hope, and create sanctuaries where life can truly flourish. As a full-service builder, developer, owner, and operator, Lotus leads with intention at every stage - from design and development to construction, management, and community impact. Every detail reflects a belief that housing is sacred ground: a foundation upon which human potential awakens, and communities come alive. At Lotus, every team member plays a vital role in advancing our mission.
Our neighborhood communities blend thoughtful design, sustainable craftsmanship, and authentic connection. Through our Lotus Impact Foundation, we extend our mission beyond housing, offering programs that empower residents to heal, grow, and step into brighter futures. Through Lotus Hospitality, we design gathering places that cultivate belonging, beauty, and shared humanity.
With over $1 billion in projects in motion, Lotus is not merely constructing buildings, we are cultivating sanctuaries of hope across the nation. Each community is a living testament that every person is seen, safe and valued.
Job Description
Leads and executes strategic marketing initiatives for multi-family housing projects, nonprofit programs, and company branding. Oversees campaign development, team management, agency/vendor relationships, analytics, and budget. Drives innovation and ensures alignment with company goals.
Key Responsibilities
At The Lotus Company, we believe every person deserves more than a place to live - they deserve a place to belong.
Lotus exists to restore dignity, renew hope, and create sanctuaries where life can truly flourish. As a full-service builder, developer, owner, and operator, Lotus leads with intention at every stage - from design and development to construction, management, and community impact. Every detail reflects a belief that housing is sacred ground: a foundation upon which human potential awakens, and communities come alive. At Lotus, every team member plays a vital role in advancing our mission.
Our neighborhood communities blend thoughtful design, sustainable craftsmanship, and authentic connection. Through our Lotus Impact Foundation, we extend our mission beyond housing, offering programs that empower residents to heal, grow, and step into brighter futures. Through Lotus Hospitality, we design gathering places that cultivate belonging, beauty, and shared humanity.
With over $1 billion in projects in motion, Lotus is not merely constructing buildings, we are cultivating sanctuaries of hope across the nation. Each community is a living testament that every person is seen, safe and valued.
Job Description
Leads and executes strategic marketing initiatives for multi-family housing projects, nonprofit programs, and company branding. Oversees campaign development, team management, agency/vendor relationships, analytics, and budget. Drives innovation and ensures alignment with company goals.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for all company projects and initiatives
- Lead asset management marketing initiatives, including the creation and execution of strategies to support property performance, resident engagement, and website management throughout the asset’s lifecycle.
- Oversee marketing efforts across the full development project life cycle, from pre-development branding and community engagement through lease-up, stabilization, and disposition, ensuring alignment with project goals and company standards.
- Lead and mentor marketing team members
- Oversee branding, advertising, digital campaigns, and event marketing
- Design and print marketing materials, including brochures, signage and flyers
- Analyze campaign performance, report on ROI, and optimize future efforts
- Set and manage marketing budgets, ensuring cost-effective execution
- Ensure brand consistency and high-quality standards across all channels
- Direct content creation for web, social media, email, and print
- Lead planning and execution of major events (grand openings, community outreach)
- Stay ahead of industry trends, competitor activity, and market opportunities
- Collaborate with executive leadership, operations, and property management teams
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5–7 years of progressive marketing experience (real estate/multi-family housing preferred)
- Proven track record of successful campaign management and team leadership
- Advanced proficiency in Adobe Creative Suite, analytics tools, and CMS platforms
- Strong strategic thinking, communication, and project management skills
- Strong understanding of luxury branding and high-design aesthetic
- Ability to thrive in a fast-paced, dynamic environment
- Familiarity with marketing analytics tools (e.g., Google Analytics, Meta Insights, or similar) to track campaign performance and ROI
- High attention to detail, creativity, and collaborative spirit
- Eligibility for Lotus Company’s employee benefit package including health, dental, and vision insurance, where eligibility begins 30 days after employment.
- Basic Life Insurance with the option to purchase additional coverage.
- Basic Short Term Disability Insurance.
- Paid Time Off (PTO) – 15 Days as accrued throughout year.
- 10 Paid Holidays as detailed in Lotus Holiday Calendar.
- 401K enrollment (dollar-for-dollar match for the first 3% of salary differed and 50% contribution for the next 2% of salary deferment – with a minimum 6-month employment required prior to enrollment)